Google Shopping Ads: Should you go with Performance Max or Standard campaigns?

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The decision of whether to use Google Shopping Performance Max or Standard campaigns depends on your advertising goals and budget.
Performance Max campaigns are designed to maximize conversions and revenue, and they use advanced machine learning to optimize bids and targeting in real-time. They also offer additional features such as inventory-aware bidding, which optimizes bids based on product availability. These campaigns are best for businesses that have a high budget and are looking to maximize conversions and revenue.
Standard Shopping campaigns, on the other hand, are more flexible and allow you to set your own bids and targeting. They are best for businesses with a lower budget or those that want more control over their campaigns.
Ultimately, you should carefully consider your business goals, budget and your knowledge of the platform when deciding which one to use. It's also a good idea to test both options and see which one works better for you.
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