Rank Your Google Shopping Ad Higher With These Tips

Google Shopping Campaigns have more to them than we usually think. That is why in this video we have asked Ilana to go over a live Google Ads campaign and show us how she approaches her Shopping Campaigns with her own clients to make the best out of her marketing efforts and rank her ads higher to achieve outstanding Google Shopping ads results.

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OUTLINE

00:00 - Introduction
00:22 - Overview and Case Study
02:22 - Preventing Your Ads Showing Up (Tip #1)
03:35 - Product-Themed Campaigns (Tip #2)
04:22 - Different Bids (Tip #3)
04:51 - Two-Tier Shopping Structure (Tip #4)
06:54 - Targeted ROAS Bidding (Tip #5)
07:14 - More GAds Information

[WePiphany]

Hi priority low priority with negative keywords is a great idea.

[pintermate]

So first you create a true negative keyword list that you apply for both shopping campaign and additionally you put the best search term keywords into your High Priority campaign? Or you only put best search term keywords into High Priority and you use true negative keyword in Low Priority? Thank you for the answer!

[tbbanshee]

So basically if you want to bid on only one specific keyword you could exclude it from the 1st priority campaign? And through this the 2nd priority campaign would completely focus on this one keyword only? (if you have never excluded anything before of course)

[barfi]

please create tutorial for google ads campaign

[aalokmallik]

What if I themed down my product and create adgroup for different product based on category do I still have to create two shopping campaign with priority... I think creating two shopping campaign is just like calling obstacles despite having good position on auction insights report

[sarjitsoni]

have multiple categories, not figured it out about shopping campaign structure

[kjcenter]

High Bidding Shopping Campaign with Low Priority 07:00