The BEST Google Ads eCommerce Strategy for 2024

In this video I am going to layout the BEST eCommerce strategy for Google Ads that you can use for your eCommerce brand in 2024 🤑

BUT I want to stress 2 very important points:

1. I am going to talking about strategy not tactics, meaning I am not going to be going through the optimisation actions that you need to take as when we talk about strategy this is the “over arching account structure that you will be using to achieve your goals”

2. If you are eCom brand that does the majority of their sales at the end of the year between Black Friday & New Years sales YOU actually need to start planning now.

Every year about late October we get inundated with enquiries for the best promotional/sales season strategies when in reality you need to starting this at least 4-6 months in advance.

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[PPCAdEditor]

Short, sweet, and effective. This strategy nails it!

[KeithanSchroeter]

Thanks again Aaron! Really informative

[LewisBunch-eiem]

It's very interesting strategy. I try it 100%. Thanks!

[mysticop]

Like the bodybuilding prep metaphor. It really helped me understand this process a lot better.

Great video, thank you! I have question - doesn't it make sense to create separate campaign for earch product category or even product from the beggining?

[rachelstewart]

I’d love to see a video on how important creatives are for CPG ad campaigns.

[TheEverydayNonExpert]

How do you get clients to approve that 3 months of spend before fix the target roas?

[JSctt]

Hi Aaron! Love the vids, my favourite PPC channel by far! In your recommended account structure, are you excluding brand from PMax/Shopping campaigns?

[sabbirmia]

Yeah! You have give us great strategy.

[smilingsquare]

What is priority feed at the end of shopping campaign

[wasimshaikh]

Great video ❤
I have one Question related new E-commerce Website which low Data?

If we run Search Ads for e-commerce so basically we catagory for example: tshirt, jeans, shoe etc
But we create search ads we put final url at that time which UrL we use Catagory or specific Product page

If we use specific product UrL then what about our other SKU

I will be happy if you Answer this Question

[stevenzipkin]

How can we run google ads for a b2b wholesaler of cabling products ?

[shnoopio]

Thanks again Aaron or a hugely informative video! Quick question: If the main shopping campaign is not spending its daily budget in total, is there any benefit/idea to move low performers (in terms of spend) into a new separate campaign? Given these performers still have a good ROAS.

[andreweimaa]

Love the video Aaron, thanks. Question, do you start with a shopping/search campaign for new accounts only or for every new campaign?

[ismailalaia]

I mean come on
Sorry For The Delay! ⏱
I want to offer my apologies as there was an unexpected delay with the post-production of the Ultimate Google Ads eComm Strategy Guide for 2024.

Don’t worry, because as soon as it's ready, we will send it to you directly, so please keep an eye on your emails. In the meantime, please watch this training on eCommerce Campaigns in the November & December Sales Season.👇

[andrewdeyneka]

I'm a video editor, do you need help with this? if yes, how can I contact you?