How to Create Recurring Revenue

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"You can get significantly more for your business if you can sell it at a multiple of revenue, not a multiple of profit. The way that you do that typically is to have recurring revenue." - Roland Frasier

In this video, Roland Frasier talks to Scott Duffy about the importance of creating content, and how to create it affordably?

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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.

PULLED QUOTES from this video🎙️:

"What's really cool is a lot of people might be watching this and saying, I can't come up with MRR. I sell clothes, right? We'll tell that to rent the runway. I can't do that. I sell technology. People aren't going to buy technology on recurring revenue. Tell it to Apple. You can buy a phone on a recurring contract. I sell cars, I can't possibly sell cars and create MRR. Tell that to Cadillac and Porsche who both have programs to sell on a monthly basis."

"You can create MRR (Monthly Recurring Revenue), ARR (Annual Recurring Revenue) out of anything."

"Lori Taylor of True Dog was selling organic dog food of all things, right? She's having a hard time making money with it. And she said, what if I actually sold this on a recurring basis? So she created the True Dog Love Club and she said, you can buy your dog food now $21 for a bag of it, or $19 plus free shipping for a monthly recurring thing and changed her business, took it from unable to survive, to actually wildly profitable."

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