I made $30,000,000 in Recurring Revenue by Reversing the Price...

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[xavierpereda]

Implementing this strategy skyrocketed my business. Added so much more perceived value. One of the best things we have ever done.

[Matheus-ybmr]

Had to rewatch the first 3 min like 10x to let the idea fully soak in. This is next-level, thanks so much for sharing.

[businessloungeil]

I can tell you that I went through both ways and what works best for me was this :
1. Give free content to get them close to you.
2. Than offer them a one time offer.. like a course... they get to know you . And get the language.
3. Than you offer them a recurring membership with gr8 offer.. less per month much more per year. Because they look at the cash flow .

The other option is to go the opposite:
1. Give them free gr8 knowledge.
2. Get them registered for you're mailing list.
3. Let them join your recurring membership group. With low ticket.
4. See what they need most first 2 steps.
5. Build a program with the 1st step.
6. Sell the program of the 1st step.
7. Tel them upfront the this is just the first out of 3 steps.
8. After the first program sell them the membership.
9. You will build stronger and bigger community and raving fan...

It's up to and what you want to give and get

[MindyC.]

Alex and Leila are the best! Thank you for all you do to help entrepreneurs and business owners. LEGENDARY!

[mattpiccirillo]

Simple, concise, life-changing! I’ve had lots of unformulated thoughts around this topic and this just crystallizes it! Thank you Alex!

[asikajordan]

🤣😂 This is the 6th time I'm watching this and I think this is the time I've finally gotten this down to implement in my new business. 🙆🏽‍♂️

[OperationRacecar]

At this point, Alex' voice just makes me feel good about myself and like I'm being productive. He is my white noise to sleep to at night.

[gruesomedead]

Alex, can you do a video detailing your learning consultation method?

Most people have a hard time trying or learning new things because of the learning curve.

I love how you break things down and simplify them.

I would love how to be a better student by learning your consultation method for learning. Never heard of that before.

[jackharper]

I happen to be doing just that. but Alex may have improved it for me. Now I will offer less and get more for it more easily. Thanks!

[starbuckjones]

this is awesome! Thank you! I am working towards implementing this strategy for a few weeks and now I know what I was missing. Thank you!!

[ChrisOzar]

At 1:30 he says people are willing to spend more money one time then a recurring basis. But then later at 2:20 he says people notice cash flow more than the price. Are we asking for a high up front cost or smaller recurring. So confused lol 😅

[bjwkusgxjdks]

I’m pretty sure this is gold. But I’ve watched it 2 times already and it keeps getting over my head.
Can someone explain?

[LordPrime_]

I loved this video !!!! Absolutly loved it, I had to watch it like 4 times with a notepad each time and on the 4th time I think I understood it, like something clicked I dont know if I fully grasped it mabe one day I will but damnnnn was this a good video

[saydomargeran]

So basically he is saying that he is giving his customers xyz promise and once they deliver that promise he gets paid upfront with a high price. Then he upsells the existing customer into other services but it actually looks like a downsell because now its recurring and they pay much less in comparison to the upfront payment. It is percieved that the customer gets more while paying less and thats the trick to this system. Haha am I right can someone confirm?

[MichaelTRagland]

I listed to this first on the podcast and maybe it was just too early with no visual aids so it lost me as someone building out a services business. But, now I think I get it, just have to figure out how to sell the outcome of the service and how to seamlessly convert it into recurring revenue. The 6 week bootcamps and challenges for gyms are a perfect example of this. But, a concrete example for a non fitness based services business would be helpful. Either way, absolutely crushing it as usual! It's like way to prove your value up front before they commit just like dating lol.

[martinmenesestv]

I will implement this strategy on my business asap

[mlwosko]

Raise the quality of your prospects to raise the quality of your product... Amazing. If money was defined as a transfer of power in pecuniary form for a power in some other form (job done, problem solved), then it'd make sense that selling to more powerful people will involve tickets. (just a note to myself really)

[Marlonorellana]

When do you upsell the downsell after they get the results I'm assuming? so say its a 14 week program they get onboarded and continue to get results at the end say "We are nearing the end of the 14 weeks. Have you been seeing results?" Get them to affirm it "Would you like to continue getting results? lets get you into my next program that is going to allow us to really put some more gas into this?"

[anubhav]

Can you give an example to illustrate this? I am a little confused.

[lulomafahla]

If you market for a free 6 week challenge, the people that come to the appointments are actually looking for a free thing. So this is actually a bit harder. From my experience Atleast. Or maybe I’m missing something