I cracked Netflix's RECURRING REVENUE model and make $100,000/day..

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[achillesMusic]

I feel like I have been matched with the smart guy in a class project that tried Red Bull for the first time. There is no excuse not to make it with all these amazing successful people sharing their thoughts.

[radonsmith]

Increasing your businesses "continuity factor":

- consumption
- collateral / "loss" when switching"
- Cost of Switching (money/time)
- Choice / minimising alternatives for your customers
- Controll of money flow
- (good) Cause (of your business/product)
- Community (within your business/product)
- enforceable contracts / minimum extend of contract

[DJMDesign]

Dude Alex Hormozi, you read my mind our company was shifting into these pivots just of yesterday. GOLD GOLD GOLD. This was worth at least $10K for my business. Much respect. Our Channel will pivot into more of a community model. 3 Birds one stone.

[therealrumblefish]

Thank you Alex, BTW love the book, until I read your book I had always thought I was odd. Now that I read your book I realized I have been operating like you but was just missing a few small pieces, with that said you and your wife have enspired me to finally unleash and stop holding book

[MichaelUnbroken]

This is your best video. This needs to go viral for entrepreneurs and business owners. Powerful man. Thank you

[danielschreiber]

As a SaaS business owner this is absolute gold. Cost of switching and collateral are by far the key areas you helped me realize I need to improve with my service. Keep the fire coming! 🔥

[ItsLotto]

I found you last night randomly, you added so much value to my life literally overnight. Amazing role model for young entrepreneurs!

[krisang_co]

Perfect! I have been contemplating over the Cycle of Consumption v/s the Cycle of Purchase and how these are correlated. Understanding these "cycles" helps a lot with increasing the LTV. Absolutely awesome!

[thelightofomarziane]

I love your channel brother! Been learning & benefiting so much! Keep shining your light & encouraging others to shine their own💡I’ve been feeling like I’m a hair away from everything I’ve ever wanted, & your videos are helping me remove that hair!

[yeeboy]

community is seen in gyms .. you dont wanna cancel and lose all your buddies. great video man!

[globalana]

I just met a group of 80 ++ year old people traveling throughout so east Asia. We met at the Cambodian customs while we were all awaiting a stamp. I was on a bicycle, they were in a group. I asked ‘wow you guys are surely motivated… “ some of them were walking with help of a cane… one of them said “ we surely are not going to sit at home and watch Netflix”…. I know the point of this YouTube is different, but in fact the motivation and drive of these older people is the point. Sitting and watching makes revenues for others. I’m with Alex here to say… let the watchers create revenues for us, those who take the risk.

[KylerAuston]

These are 30 minute expert level classes taught in 15 minutes

[JensHermes]

2:43 - love those tiny jokes in between :-D "that's what she said" :-D

[austinnasso]

Best business/entrepreneur channel on the internet

[jodyhadley]

Hey Alex, my Son and I love to learn from you! Thank You So much for your education on YouTube. I'd like to give you one suggestion, to solve your video focus issue, switch your camera to a manual focus mode rather than the Auto Focus mode. If you don't have that option with your current camera, get a different camera. Keep up the great content, in the end I really just come for the lessons learned... Thanks again!

[beyondhomosapien]

Alex giving us all something better than an MBA

[mailfergal]

2 more C’s:

Compounding - Build once, serve 1, 000, as much as possible

Continously add/improve service - it should be virtually impossible for the customer to run out of service. Reduced rate extra

[realshubhampanda_]

How can a video like this is available FREE on YouTube 🔥

This video is lit man! Thank you Alex for sharing this with Really appreciate your efforts ❤

[bobwilliams]

Jay Abraham pointed these things out years ago: There's only 3 ways to grow your business.1) Get more customer 2) get these customers to pay more, 3) get the to buy more frequently.

[martinmenesestv]

Recurring is getting a lot of attention in the last months, this is super helpful