How to Increase Your Email Open Rate

Email is still the best channel for reaching customers online.

It's 40x more effective for customer acquisition than Facebook and Twitter combined!

But you get zero benefits if recipients don't actually open your email.

Here's a quick summary of 10+ top strategies for increasing your email open rate...

1. Where Do Your Leads Come From? The origin of your leads makes a big difference to their interest level and whether or not they open your emails...

2. Maintain Good List Hygiene — remove inactive leads, they'll only suppress your open rate (and therefore, deliverability)...

3. Stay On Topic - know what you stand for so that leads know what to expect from you...

4. Test Different Subject Lines...

5. Use the Sender Name Wisely - will recipients recognize you (reducing the risk they'll see it as spam)?

6. Increase Relevance Through Segmentation

7. Time Emails Effectively - test different timings, study your analytics and adjust accordingly...

8. Write To Just One Person

9. Be Humorous and Friendly

10. Use Statistics to Increase Trust

11. Remember — Put Mobile Users First - after all, over 80% of emails are opened on mobile!