How to increase email open rate: 5 tips to get started

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Want more people to open your emails and reach your website? You can reach that goal by taking steps to increase your email open rate. In this video, Internet Marketer Ashley shares five tips for improving your open rate so more people view the content you put your valuable time into.

Your email open rate is a metric that tracks the number of people who opened your email after successfully receiving it in their inbox. While open rate has become harder to track with increased privacy across the Internet, it can still give you some indication of your campaigns' successes.

The main thing to keep in mind when looking for ways to increase open rates across the board is that everything you do must focus on your audience. Whether you adjust your content, create different audience segments, or adapt your send frequency, your audience is at the heart of your email strategy.

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