How to Use Storytelling for Marketing

In the marketing world, all they say is that Storytelling is the key to win the hearts of potential clients and customers.

But what are these storytelling principles?
What is a Story?
How can I apply these to my Marketing campaign, Commercial, or ad?

Let's check out how to do this in this latest Into the Woods video!
We'll be analyzing Apple's Commercial 'Apple at Work' - A brilliant ad that brilliantly uses storytelling principles to promote the Apple brand.

The original commercial by Apple:

00:00 Beginning
00:16 Skip Intro
01:00 What Is a Story?
03:54 Apple - 'The Underdogs', applied example
12:02 Ending

For educational purposes only!

Theme Music and audio mix by:

His Instagram:

Graphics by:

The Italian Screenwriter

Instagram:

Twitter:

#Apple #Marketing #Storytelling #Analysis #Story #Screenwriting #Film

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Please watch: "Cruella – How to Transform a Villain into a Hero "
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[antoniosommariva]

When your video comes out it’s always a great day

[bolttracks]

Fun fact, the pizza box this is about is actually one that apple patented for use in their own cafeteria to use less paper

[adelepiccinin]

I must say congratulations!
You were very precise in your explanation, very helpful ... congratulations again!
Waiting for new videos 🖤

[jephtekalombo]

Wow loved the explanations you provided !! Great video

[BaoGia-qzzc]

Wow such amazing videos with such deep insight. Much thanks

[TheItalianScreenwriter]

What other commercials do you believe have incredible storytelling?

[dkmoore]

this was unbelievably interesting! Thanks Doc!

[pumpkinhill]

Nice breakdown. It's such a fun commercial.

[AlexvsKira]

Should I shave my beard or does it make me look more badass?

[nngoh]

Nice video man. You might know me as nutella.