Businesses fail because...

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KEY SOURCES:

ABOUT JOHN COOGAN:

I've been an entrepreneur for the last decade across multiple companies. I've done a lot of work in Silicon Valley, so that's mostly what I talk about. I've raised over 10 rounds of venture capital totaling over $100m in funding.

I work mostly in tech-enabled consumer packaged goods, meaning I use software to make the best products possible and then deliver them to the widest possible audience. I'm a big fan of machine learning, python programming, and motion graphics.

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Disclaimer: This video is purely my opinion and should not be regarded as a primary source. I am not a financial advisor and this is not a recommendation to buy or sell securities. Always do your own due diligence.
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All what I needed in under 16 minutes....honestly, If this information was in a video of 45 minutes I'd still watch it second by second. SO VALUABLE.

aviiralsharma
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Timestamps:
1. 0:58 Product
2. 3:20 Demand
3. 5:35 Profitability
4. 8:31 Marketing
5. 11:47 Scale
6. 14:14 Platform

Sepci
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The amount of value in this video is nuts. Great video John!

creatorbrain
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Growing a business is:






10% luck
20% skill
15% concentrated power of will
5% pleasure
50% pain
And 100% reason to remember the name

finalbox
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Content quality is top notch as usual. I want to hear topics like Quantum Computing and how Quantum Technology would help solve problems and what is the current state of it in terms of solving problems.

alt_realm
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The content here is so immersive and helpful that if given a few real life examples for each point, all these could be written into a book.

arthurho
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Your Channel Should be Mandatory for Startup founders🔥

vsharma
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The strategy I launched my businesses with is 1. business background, research, sales copy, business plan, testing. 2. Marketing, sales system creation. 3. final product creation, manufacturing. 4. profitability 5. Scaling up. 6. Long-term business plan for 10 years. 7. Innovation, new products ideas inventions.
!!! you should never create the product first because might no one will ever buy it. Before your product is done: Target audience research, sales copy, business plan, marketing plan. Then you will not go bankrupt because you have a product made with millions of dollars, then no buyers.
Just my personal experience

benedekk.
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I'm still planning on level 1 and this is a great help for my future plans to create a business. Thank you for such a wonderful content.

averageweebo
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Good to have this in my youtube recommendations this soon...only 26 mins ago this video was on air.

JamalUddinPrince
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I needed this. Thanks man.

I gotta say I'm in level 4 of this game too, and tbh level 5 is really hard to crack... but we thrive.

To the folks getting started, let me say this: Timing is key and Patience is a competitive advantage.
And even though the life-changing chunk of money comes in often in level 5, when you do level 1, 2, 3 & 4 correctly, you've built solid ground and a money-making machine that enables you to survive long enough in the game to witness your competition come and go and the landscape change, 'till it's the right time for you to rise.

Thanks again.

brandonemmanuel
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I just published a 20min youtube video that has maybe 1/10th of the amount of info packed in this 15min documentary ! Insane John, you're killing it !

FlyEnri
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Building tension up towards level 5 felt like a movie, made me say “damn” and everything! Great video man

josue
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I’m not here to converse for him but to testify just for what I’m sure of, he is trust worthy and best option ever seen

ruyoledmonton
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This couldn't have come at a better time. I'm a startup nerd myself who just launched his product a few days ago. No sales xD. Will try my best to find product market fit

adriancornejo
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Love your videos John. I entered into a startup a few years ago around the 4th phase working in development and marketing, and we were acquired by a fortune 500 company last year! Keep up the great videos 👌

BradyDigital
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Honestly one of the best produced channels out there. Appreciate your content and quality of presentation John.

Jamesaflacey
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This was a *bloody* great video, more please sir!

Jubair
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Loved the use of examples to really explain things. Great work John! 100k is just around the corner 😈

TylerF
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Never watched one of your videos, but i got recommended this one. So glad I did

expiredlettuce