Uber | Comprehensive Marketing Mix (4P's)

Uber is an American tech company. The company provides ride-hailing and food delivery services in around 900 metropolitan areas. It is a market leader in the U.S. with a 71% market share.
In this video, we will learn the marketing mix of Uber in detail incorporating the 4P’s, let us first know more about the company.

Uber is a private company based in San Francisco, California that provides transportation facilities online by their site or mobile app. The company was founded by Garrett Camp and Travis Kalinick in 2009. It has a huge consumer base with around 100 million users.
Uber came to India in 2013 as the country has a huge consumer base for the company and comfort transportation is a need. The company is doing well with a 17 million user base and it is expanding continuously in various cities.

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