Email Open Rates: Should you track?

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The best open rate for sales email is 0 percent. Open tracking should be turned OFF. Doing so increases inbox deliverability & reply rates. I’ve done the research on this -- so you don’t have to. I’ll explain why to stop tracking opens and what to do instead. Spoiler: It means less frustration crafting subject lines :)

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0:00 intro
0:53 Open rate is a lie
2:22 Why this matters to you
3:40 Tracking opens is bad for your brain
5:06 "But I want to track, dammit!"
6:19 K.I.S.S. with plain text
7:16 Next steps

About me:

I am entrepreneur, coach and creator of a communication methodology which helps people start and advance conversations with people who otherwise don’t want to engage. I've been serving sales & marketing professionals, small business owners and everyday people since 1997. When I'm not working you'll find me hiking, fishing and with my family.
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Email deliverability and regulations are just so crazy these days I wouldn't even risk anything. Getting delivered is my top priority!

techbeforebed
visit shbcf.ru