Improve the UX Design Process - Product Team Alignment Through Storytelling

Improve the UX design process with design leadership, user story mapping, and startup storytelling. See how a design team can capture the story of a target audience to serve as a guide throughout your project's life cycle.

So you have a product idea...💡

And you've tested that idea. ✅

But how do you achieve design team alignment? 🤔

👉 Here's where the story becomes important
Storytelling brings alignment to all members of a team by keeping the target audience and their problems as the primary focus for all decision-making throughout the product design and app development process.

Segments:
00:00 - Introduction
01:57 - What Makes a Good Story?
03:06 - How Can Story Create Alignment?
04:53 - Tell the User Story
06:18 - Building the Story
09:03 - Feedback Shapes the Story
09:55 - Story Provides Alignment
11:19 - Tips on Data Synthesis in Miro
14:43 - Story Steers the Ship
17:00 - Q&A
27:08 - Upcoming Events

Whether you're launching a new product, a project manager, owner, or UX designer, this video is for you!

To dive deeper into how we use this user experience design approach with our product teams, check out our video on prototypes and feedback loops.