My product design process – a walkthrough of the Double Diamond UX Design Process

I get a lot of questions about my product design process — which honestly differs with each project! Even though there’s no perfect design process, I do use the Double Diamond UX design process as a baseline and toolkit to pull from. Here’s a walkthrough of the Double Diamond UX design process, with frameworks and methodologies you can use at each step in this process.
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//TIMESTAMPS
0:00 - The "perfect" design process
1:24 - The Double Diamond Design Process
3:46 - First diamond
4:24 - Discover (diverging)
5:09 - Define (converging)
6:31 - Second diamond
7:30 - Develop (diverging)
9:39 - Deliver (converging)
11:39 - How this applies in practice

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//GET STARTED IN UX

[kittymancy]

I'm a Senior Product Designer but that doesn't stop me from needing refreshers :D Thank you so much for this! It's grounding and helps me take a step back.

[knicolestyle]

This makes so much sense especially when you use the terms "converging" vs "diverging". Put it into perspective which areas could use more exploration and broader ideas vs. narrowing those ideas down. Thank you for always making great content!

[dianan.]

you put this in such a clear and concise way. as the only ux designer for a small company, i always come back to your videos for guidance. thank you so much for sharing!

[verda]

Today was my first day in my first ever Product Designer role. This is so helpful and has already reduced my anxiety about doing well in my role.

[yuchichen]

This is how I've been thinking about my design process but never found a way to articulate it so clearly and structural. Very informative Femke, thanks.

[janoca]

One of the best videos about the subject in all YouTube!

*And the portuguese subtitles are perfect. Thank you for adding them.

[lachocolatada]

I'm a newbie transitioning to UI from the illustration-art world, and I must say this opened my mind! I didn't know this toolset, I'm self-taught designer and loved all the insights and points to take into account when taking this approach. Thanks a lot, super clear and helpful. I already have a case study in mind for my portfolio and would totally apply some of these steps to explain it. :) Cheers from Spain!

[vineetboyle]

Easily one of the best videos by you and even out there on YouTube explaining the Double Diamond Process.
Thank you so much.

Is it only me or the video production quality on video is up a notch? Awesome work.

[pixeldada]

Understand, Research, Analyse, Design + Prototyping & User testing

[harshaljadhav]

You're awesome, Femke! Your explanations are so clear and easy to understand. I'm totally hooked on your channel and can't wait to dive into more videos for my UX design journey.

[Ahyeonniestan]

Thanks Femke, absorbed this on a deeper level after your video.

[believeicanfly]

Thank you for your explaining of complicated topics in simple and comprehensive manner.

[kotreshdeshagati]

Your DD Process explanation made more easily understandable

[senorclouds]

Super solid walk through of double diamond, very nice! And great advice about it not being a lock step march through. Thank you Femke ^^ Diamonds are ^^

[hannahfoxdesign]

Thank you Femke this video was so helpful! Especially having a visual process to follow

[yingyho]

Hi Femke, I've been a follower of your YouTube channel from the very beginning, and I genuinely miss seeing your new content there. I understand that you're currently prioritizing community engagement, courses, guest talks etc. I even considered joining your community. However, I truly valued your unique approach to sharing practical and UX knowledge presented in a systematic manner. I hope you can find some time to update your YouTube channel. I believe many, including myself, would be willing to pay for the high-quality content, which might offer a different experience than what's available within the community.

[sprintwithcarlos]

This video is so awesome! You managed to explain the process in a concise yet complete way. I'm taking the UX Google Certificate and you are way better. Thank you very much🙏🙏🙏

[guilhermeacardozo]

The better overview of double diamond I hear so far.

[mansijainmds]

Beautifully quoted! Made things so much easy to understand! Thanks!

[manny]

Thank you so much, Femke! As a new sole designer for my org, this was super insightful and thoroughly explained. This helps immensely with establishing a baseline for our design process. I appreciate your amazing work!