How to Develop a Tactical Marketing Plan: Template | TeamGantt

In this video, we’ll explain what tactical marketing is and share tips and examples to help you create and structure a tactical marketing plan that drives results.

00:00 - Introduction
00:29 - What is a tactical marketing plan?
01:03 - What’s the difference between strategic marketing and tactical marketing?
01:38 - How to develop a tactical marketing plan
01:51 - Recap your business objectives and marketing goals
02:21 - Craft your marketing strategy
02:48 - Identify tactics for implementing your marketing strategy
03:06 - Tactical marketing process example
03:16 - Tactical marketing plan template and examples
03:40 - View your project as a timeline with Gantt view
03:51 - Drag and drop tasks to schedule your plan
04:05 - Set dependencies between tasks
04:21 - Communicate with comments
04:45 - Oversee your plan in calendar view
05:00 - Manage your plan in list view
05:13 - Create a tactical marketing plan with TeamGantt

As a marketer, strategy’s in your blood. Focusing on your next big goal doesn’t just come naturally—it fuels your marketing fire. But every goal needs tactics to succeed.

Marketing tactics are the campaigns and initiatives you’ll implement to reach your strategic marketing goals. These could include SEO optimization, email campaigns, pay-per-click advertising, or social media promotions.

Translating high-level goals into effective marketing tactics that move the needle can be tough—especially if you’ve got deadlines to meet. That’s why it’s important to develop a tactical marketing plan.

We built a free tactical marketing plan template to help you break your larger strategies down into actionable steps so you can deliver results right on schedule.

Customizing the template is quick and easy, thanks to TeamGantt’s drag and drop simplicity. And since everything’s online, your whole team can collaborate on activities in real time.

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[brandonviola]

Great video and content. I'm starting with a free project right now and am loving it so far. I will be influencing my team to use it with me. One question I have is, how do you get the labels to appear on the color coded bars for tasks? When I add a label it just shows up after the bar, to the right of it.