How Car Makers Are Switching To EVs | CNBC Marathon

CNBC Marathon explores how Tesla, Rivian and Dodge’s new electric vehicles are transforming the automotive industry.

Over the past decade, Dodge has dug deep into its performance car heritage and become a brand known for brash American muscle cars with supercharged V-8 engines and ridiculous amounts of horsepower. But tightening regulations, rising fuel prices and the rise of the SUV are putting the squeeze on Dodge's so-called “brotherhood of muscle.” It recently debuted the Charger Daytona SRT EV, an electric car that looks a lot like its popular supercharged Challenger and Charger. Will Dodge fans or EV buyers want it?

Five years after Elon Musk first announced the Tesla Semi, it’s finally hitting roads. CNBC visited Pepsi’s Frito-Lay facility in Modesto, California, where it is using the new electric trucks, to see whether the Semis live up to the hype.

A new electric vehicle company hopes to take on Tesla with its outdoor adventure trucks and SUVs. And its deal with Amazon to build 100,000 electric delivery vans could help it succeed. Founded in 2009, Rivian is focusing on upscale electric trucks and SUVs with an emphasis on outdoor adventure. CNBC's John Rosevear calls them the "Patagonia of electric vehicles." Last month, Rivian and Amazon rolled out the first of the electric vans. They are starting to deliver packages in a handful of cities, including Seattle, Baltimore, Chicago and Phoenix.

After manufacturing's 40-year cycle of decline in the U.S., officials in Washington are trying to bring it back. This move could be a boom or bust for huge swaths of the American Midwest. This region once dominated the auto industry before rising global trade and automation sent domestic manufacturing employment into a tailspin. U.S. leaders hope that new laws such as the Inflation Reduction Act of 2022 will help businesses create the green manufacturing jobs of the future.

Chapters:
00:00 — Introduction
00:48 — Will Dodge’s Electric Muscle Car Satisfy Its Die-Hard Fans? (Published October 2022)
15:31 — Does The Tesla Semi Live Up To The Hype? (Published February 2023)
31:33 — How Amazon Is Giving Rivian An Edge In The EV Industry (Published August 2022)
44:50 — How Electric Vehicles Will Change The Midwest Economy (Published September 2022)

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How Car Makers Are Switching To EVs | CNBC Marathon

[freakytito]

Why using a 2010 model S in the thumbnail? Think we don't know? 🤣

[macmcleod]

First they laugh at you, then they attack you, then they join you.

[tlister]

Guy with a hanger full of old cars taking about being practical🤣

[BryceLovesTech]

Great thumbnail. I have a 2013 Tesla model S with 162, 000 miles on the original battery. Best car I’ve ever owned. By the way, I consider my old Tesla is a American muscle car, made in the USA and 450hp.

[savagefpv]

There are a lot of us Tesla owners who bought the car not to be green or save money. We bought them for their sheer performance. The instant torque of these cars are hard to convey to a Dodge gearheads. They really just have to drive one on the track to experience it.

[MSIContent]

Reporters must have missed the recent reports showing that the Tesla Semi is out performing expectations and is basically killing it. 1600 miles in 48 hours - loaded with Soda…

[johnross]

Putting all eggs in one basket will doom all car manufacturers, power needs to be diversified, multiple sources

[Goldsteinphoto]

It may have been possible for Tesla to make the Semis earlier but Tesla was battery constrained. The batteries simply were worth more in cars than in Semis.

[davidthomas]

Tesla Model S Plaid. 1000 + HP. Game over. I don't have a Plaid, but a Model S 75D. I went from a Chrysler 300 C to this car. The Tesla is so much fun to drive. The other thing I like about EVs is the tech, basically an iPhone on wheels.

[anthonycicchetti]

HEY CNBC, try asking the younger generation if they would PREFER a Tesla or a Dodge and see how that survey turns out. Well, I am pretty sure CNBC will skew the results towards whatever company pays them the most advertising revenue.

[coding]

Regarding the Dodge enthusiasts, these old guys won't be around forever and their old ideas will die out

[atrothe]

California asked EV owners to limit their driving because the grid can not keep up. Fantastic yeah.

[zhinan]

I worked on my thesis on EVs in 1992-1993 at Chrysler Liberty and we had a functional EV minivan. And GM had its EV1. This tell you how many opportunities we have missed.

[AntonMilev]

25:40 Craig Fuller has absolutely no idea what he's talking about. The claim that the established automakers have any advantage over Tesla is completely ridiculous.

[TransportSimulatorNationTSN]

I may be tripping, but did they do a video on this already?

[Nessal]

I've heard the same dinosaurs complain about moving from carbs to fuel injection back in the 80's. Technology moves on but some people don't.

[aydenmiller]

They could’ve covered Tesla’s massive impact on the EV market instead of talking about companies that have yet to figure out how to produce these vehicles profitably. The charging infrastructure for Tesla will drastically improve in the next 12 months with legacy automakers funding Tesla’s superchargers!

[mikemccollough]

Volvo just announced it was pulling out of EVs and their stock soared 20% overnight!

[anthonycicchetti]

EVER NOTICE how CNBC almost always shows OLDER TESLAS during their broadcasts?? Look at this thumbnail, it is a (2012-to-2015)-(version of the model-S), ANYONE THINK THAT IS ON PURPOSE?? Pay attention. 👀

[meikgeik]

Muscle cars were always about getting the most acceleration in the hands of the common person. Bang for the buck. EVs are a pretty good path to that goal with current technology, and it's only going to get better. I've owned a lot of fast ICE cars, but Electric is pretty awesome for going fast in a straight line, ngl. I really hope the Dodge EV cars do well. I hate that everything is a crossover now.