What Is UX Design? Why is User Experience Important?

UX design is the process of creating artifacts that are useful, easy to use, and fun to interact with. The goal of UX design in business is to enhance customer satisfaction and loyalty through the relevancy, ease of use, and the value your customer experiences through interaction with a product.

User experience (UX), is how a person feels when interfacing with a system; the emotions that are invoked while viewing a website, a web application. This is usually indicated through some form of human-computer communication.

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