It’s Over: Air Miles Is BANKRUPT

The long awaited demise of Air Miles is finally here!

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[speedendurance]

back in the days, we called it Air Inches.

[vladimirad]

It’s only value for me has been for gas at Shell but damn it’s so hard to just get general pts. Almost jumped on the recent BMO Air Miles promotions but aside from gas it was so hard to see other uses. Dream/Cash split is terrible too.

[WowRixter]

As a loyalty program they suck. Customer service was non-existent, and the partners dwindled to just about nothing. I'm glad I spent my 6000 points in November. I could see the writing on the wall

[matthewchau]

No loss, that program was the hardest to gain. Points and the partners they had when they were in their prime suck. Long live aeroplan! Even if you can't redeem for flights there are so many more options to make use of the points there.

[jayzee]

I had airmiles for a minute, used it for shell and redeeming for gas, but quickly realized it was a really bad program in terms of ROI so ditched it

[echo.charlie]

Air Miles shot themselves in the foot, this failure is all on them. I’m still bitter from being forced to redeem all my Air Miles in 2016 before the gov’t forced them to backtrack on expiring points. I stopped using Air Miles after that, focused on other loyalty points and haven’t looked back.

[peterhsu-jtsr]

BMO Group is planning to purchase Air Miles programs.

[Pulpswo]

When I looked into airmiles it just wasn't attractive enough. I don't know what these millions of Canadaians were looking at...

[cdnmetelhead]

I loved Air Miles. It took only 10 years of earning points. Finally had enough points to get a no name Bluetooth speaker. Woohoo.

[nonsensechannel]

The cash vs dream split was what killed it

[codynewton]

I stopped going to shell because I don't like paying more for gas than every other gas station. If I know I'll be heading to a certain area that I know has cheap gas I will put 10 or 15 dollars in to last until I go there. Otherwise I go to Costco. Either way I save 8 to 12 cents a liter.

[RickSchwartz-wloc]

Get your facts right: It’s not bankrupt, it’s in creditor protection (yes, there is a difference) and in all likelihood miles will for the indefinite future still be worth the same as they were last week.

[donzoboy]

I collect for travelling purposes. Going to the Caribbean for half price or almost completely free is awesome. Love and will keep supporting it

[RedDestroyer]

The airmiles name has been so tainted that I have a feeling it might be rebranded.

[otakuyakishow]

Air Miles is split into cash and dream, which is why is it not good anymore

[RyanGoolevitch]

This message brought to you by the cool kids at Aeroplan. 😆

[galactikbutterfly]

Well said very well done, I am not canadian … I enjoy your reviews and vicariously enjoy first class flights

[johnnyv]

Looking forward to see What & How BMO will revive AirMiles - a rebrand? - will they simply turn it into a points card like RBC - Avion? No doubt AirMiles lost its appeal years ago

[balexic]

Oh darn! I never managed to save up and get that first class ticket from Scarborough to Mississauga!

I was about 100 years away from reaching my goal! 😅😂😅😂😅

[smallmj]

I don't see many places left to earn Air Miles. Some gas stations, but not much else. I guess they could transition to be the main BMO rewards system, but other than that they became irrelevant when they lost their grocery partners.