The secret ingredient in almost everything you eat

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It's annatto.

While making a video about cheese, I found out about a secret ingredient that shows up in almost all my favorite foods. While it's generally not used for flavoring, the potent pigment of annatto makes it one of the most popular natural colorants around.

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Annatto is commonly used as a food dye in Brazil. It's inexpensive and, unlike paprika and tomato extract, for example, it has a very neutral taste. Powdered annatto seeds are used in a wide variety of dishes. Oh, Brazilian indigenous peoples continue to use it as body paint in different parts of the country to this day.

pabloa..

This is wild, because when I would make cheese I'd notice the colour was never vibrant enough. I told my friend it is from the annatto and we all went on an annatto hunt lol
We were nerds

Tinymoezzy

In Germany we use carrot or beetroot extract for that (in foods).

LunaticPrime

In Ecuador, where I live it's used a lot in cooking but as oil, I personally don't like it a lot and use paprika for a more stable colour

theomlbproductions

Annatto is an amazing food coloring product in Nicaragua. People don’t like their chicken or pork meat blandly white. We use Annatto in our daily life and now that im in America it surprise me how much is being pick up recently in American cuisine. 😁😁

frankycm

Brasilan native people also used it to paint their bodies, it's called urucum.

kitosiqueira

Ultra processed fmcg mostly have annatto for color, corn starch/syrup for glaze & sweetening & harmful palm oil for frying

Sam-Ang

Pure achiote in the sofrito cooking base is the best ❤

sleepdestroyer

Indigenous peoples in Brazil have been using this as a spice and body paint for ages

felip

I thought this was widely known, especially as artificial colors are phased out. What surprised me was that you didn't mention how annatto came to widespread use through Colonialism - since it's not indigenous to Europe

MegaDanimal