Value Proposition Canvas - Alex Osterwalder (@Strategyzer)

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How well do you serve your clients? Do you understand them well? Can you measure the impact you have on them? Join me and Alex as we discuss his famous tool, the Value Proposition Canvas. This is one of the most powerful tools you can use to map out the jobs, pains, and gains your clients are looking for. We share examples and talk more about how you can use these tools even before creating your first product.

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🎙️Guest’s Bio

Dr. Alexander (Alex) Osterwalder is one of the world's most influential strategy and innovation experts, a leading author, entrepreneur, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started. Together with Yves Pigneur, he invented the **Business Model Canvas**, **Value Proposition Canvas, and Business Portfolio Map** - practical tools that are trusted by millions of business practitioners from leading global companies including Microsoft, Coca-Cola, Nestlé, MasterCard, Sony, Fujitsu, 3M, Intel, Roche, Colgate-Palmolive, and many more.

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👂Listen out for:
- What is the value proposition canvas and why this tool was needed
- How most companies who skip this step end up wasting time and money
- How you can find more information about your clients (or potential clients)
- How it all fits together to give you the best tool to design effective sales and marketing.

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🎁Bonus:
- Get a copy of the Value Proposition Design
- See the value proposition explained in this video:

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- Download the first chapter of the Selling With Love book FOR FREE:
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📱I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels:

- Instagram:
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*Selling with Love Podcast was previously known as Superhumans at Work by Mindvalley.

#AlexOsterwalder #JasonMarcCampbell #SellingWithLove

[gasparini]

He speaks about the same topic for years with enthusiasm.

[duanpenzeatear]

Valuable conversation 🙏 .. I'm lucky to found your content... Now I'm struggling to start my personal business. A lot of things are coming to my thought (overwhelmed)... After watching this content... I'm sobering to my mind and know what I have to do further. Start small steps and focus on my target customer first. NOT my Products 🤣 👏

[hanzie]

Clear and highly intellectual conversation. Thank you

[BillyBobJoeSnr]

Remember this guy has a target audience and this is him selling his tool just like KPMG will sell you their template.

[SocialImpactImage]

We would love to understand, what's the point of having a microphone in the middle of the frame? Alex frames just looks so clean.