A Value Proposition Canvas Example

This value proposition canvas example provides a simple example of how to use the canvas to capture your assumptions - so you can validate your value proposition. Assumptions include the jobs to be done, the customer pain and the customer gain - as well as assumptions that the solution will address the job, pain and gain.

This StartupSOS channel provides practical, how-to advice for new entrepreneurs who plan to build a growth startup with investor funding.

[MarkT]

Great video! One thing I noticed that would be helpful is that there are other videos on YouTube that explain the same value proposition, but nobody actually takes it to the next step and explains how to craft a value proposition with the information that was placed in both the customer and product side of the value proposition canvas

[_official]

Thank you for the video, it is really clear and make a lot of sense. I now feel I am understanding for the first time the value proposition canvas! 🤗😃👍 There is something I would suggest though. In the milkshake example, hunger I believe is not a pain, rather a need. Pains I think are always part of the process of satisfying a need. Like effort. And gains are the why behind the pain. In the milkshake example I think one of the pains is that eating takes time (in a restaurant), and thus you want something that can be easily consumed on the go. So the gain here is time. Feel good is also a gain of course. Gains are mostly functional (time, money, effort), social (status, self esteem), emotional (feel good).

[erinrooney]

Great video! Going to do this for a group project idea and then come back to learn how to test the assumptions!

[megwollesen]

thank you very much for your video, very simple and clearly explained. thank you!

[ascentraland]

Simple high value explanation. Best I've seen on youtube

[dilshanlokuenderage]

Got a complete idea about the theory. Thank you. Keep up the good work sir.

[LeonardoArias]

Great explanation! You are a great teacher. Thanks. Keep it up!

[rin-rwne]

yes thankyou! this explanation are really easy to understand, thankyou very much sir!

[TheoremCommunication]

Hi, Thank you, you've made so clear & simple. I have a question : is this process helping you to elaborate your value proposition statement or does it come after ? and if you have different segment are taking their commun traits to work on the value proposition canvas. Thank you

[benjaminbilal]

I really enjoyed value preposition canvas

[dailyworkery]

Great channel! Just subscribed! Keep up the good work!

[fadhilahjamaluddin]

Very well presentation, thanks a ton!

[lilafernandez]

great video. do you have any example on wellness business? thanks from Argentina!

[dwightk.schruteiii]

Mainstream entrepreneurs always preach bring value, find a niche, build a business around a customer's need! But NON of them go into detail about how to exactly map that out. And now that I look back at all the courses and videos I've seen, they ALL follow this method. Why then do they not share it in detail? Cuz competition will rise immensely ;) They give you enough information to want to come back for more. #awoke

[authenticjourneys]

Are there any examples of the Canvas in regards to a training organization or an executive coaching firm?

[denniszenanywhere]

I have a question: should value proposition canvas be determined first before doing the business model canvas?

[sarveshchitodkar]

Where is the next video for testing our assumptions?

[robinaulakh]

Can gain creators and pain relievers be same ??

[arifattar]

Wouldn't you or shouldn't you get the answers to what jobs customers want to get done, what pains they want to avoid and what gains they want to achieve through market research?