Strategyzer Webinar: Value Proposition Canvas Best Practices

The Value Proposition Canvas helps you design products and services that customers really want because it gets you to focus on what matters most to them. You won’t find success with the tool though if you don’t learn how to use it properly. In this session, Strategyzer co-founder Alex Osterwalder walks you through key best practices and techniques for getting the most out of the tool.

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🌟 New in 2024 - Special Offer: 25% Discount on Strategyzer's Self-Paced Online Courses! 🌟

🔥 Use Coupon Code: Strategyzer25 at Checkout for all courses and bundles! 🔥

🚀 Explore our courses and boost your skills in business modeling:

📌 How to Redeem:
1. Click on the course link.
2. Move to checkout page.
3. Use Coupon Code: Strategyzer25 during checkout in coupon code box for a 25% discount.

Don't miss out on this exclusive opportunity to enhance your business knowledge! Act fast, as this offer is for a limited time only. 🎓✨

[MarkusEicher]

This was an hour well spent. I gained three insights that I missed before. I missed going into details with jobs, pains, and gains. I also missed giving value to the social and emotional jobs of my customer segments. Finally, I learned that I need to concentrate on the starting point. The first and most important job and pain that will kill my whole proposition if I don't match it. Thank you, Alex, thank you Strategyzer. That was helpful. 👍

[Mrshaggy]

This is such a great practical tool! Thanks a lot for sharing these examples

[FriedaLee]

skip to 6:10 to get past the warming up speech

[Are.Bangalore]

This is great session and conveys the actual concepts in the book, more precisely and clearly. Thank you.

[virajdance]

Timestamps:
@4:14 *Presentation start*: Alex Osterwalder on "why this topic?"
@6:18 *72% of innovations fail* to meet expectations -> great opportunity for process improvement
@8:50 *Presentation Agenda*: 6 topics -- 1. VPC Origin 2. VPC Usage 3. Mis-fit 4. Starting Points 5. BMC & VPC fit 6. Testing (Exercise)
@10:17 *1. VPC Origin*: BMC was designed for business value creation (vs. customer value creation)
@15:01 *2. VPC Usage*: Customer Jobs are functional, social (about others), emotional (about self/customer), and supporting (secondary). *Go deeper*: use 5 why's; very important, especially for superficially opposite pains and gains plus surface-level same jobs and gains where gains are outcomes or success measures. Use quantitative pains/gains to force verification.
@53:35 *3. Mis-fit*: make connections between left and right sides of VPC. Interviews validate your base assumptions and key hypotheses. Facts trump opinions. Prioritize with group card sorting.
@34:45 *4. Starting Points*: use separate VPC for each B2B user/stakeholder OR families/households -> decision maker vs economic buyer
@40:00 *5. BMC & VPC fit*: use BMC to show multiple VPs corresponding to each customer segment. Use VPs for each intermediary and (end) customer segment.
@53:00 *6. Testing (Exercise)*: a good Customer Profile (VPC) takes 45min interviewing before moving onto value map.

[elasenghera]

Absolutely amazing video, cannot recommend enough! This is exactly what I was looking. Thank you Alex @Strategyzer for explaining each point so well.

[luizthadeu]

Great tool to put in reality the real Value and who is the customer.

[VladMalik]

Great webinar on the canvas and coverage of the user-centered methodology underlying it.

[ashroufa]

Right to the point, super! This is exactly what you need to start developing your VP! thanks Alex!

[VIDEOGRAFIKO]

It is a pain to scrub the video to find the section you want to review. It would be a GAIN if there were chapter marker links for sections within the presentation.

[datogee]

Excellent view on how to pains and gains are reflected. I find this a very good skill especially when iterating the good gains and opportunity of value added services in the gains part and certainly omitting the non-value added in a VSM view of Lean methodology. Certainly a surplus to my knowledge of Lean, . CI and utilizing skills of Gemba to gather more information on the jobs and identifying the pains actually happening and certainly prioritizing them

[bnynecro]

51:05 how do we actually go trough a VPC, starting points !! That question at 34:55 from the audience jeopradize almost the full video, but actually for me I wanted to know what are the steps, how we start this exercise with our business stakeholders.

[FANTAFRUITYTWIST]

great vid! so would i be correct in saying that gains are the measurable indicator of the job?

[thefutureinvestor]

The difficult part for me is to difference gains and pains. With this video it became less difficult. I often confuse them with the "other side of the coin" but thanks!

[binleyhouse]

Am I correct in my understanding, you build a value proposition canvas before the business model canvas?

[DavidAlao_GeoEngineer]

I hpe to learn hw to package my enterprise for social change in a rural milieu in Africa.

[hellnback]

Is this a real business or a healthcare plan.

[iktisassiktisass]

3 min of Strategyzer's Value Proposition Canvas Explained video is much better than this 1 hour

[scmcm]

God this is such a frustrating video! Was this actually a seminar? The guy can't even work his ipad! Didn't take much away from it to be honest other than never watch a strategyzer seminar video