STOP Wasting Your Time on Outdated Media Strategies!

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Dive into the highlights of Day 2 at MIPCOM in Cannes, where the future of media and brand-funded programming takes centre stage. Media commentator Evan Shapiro delivers a bold critique of the industry’s innovation stagnation and the rising dominance of streaming and social platforms over traditional broadcast. He explores generational shifts in viewing habits, the implications for public service broadcasters, and the rise of creator-led economies.

The conversation continues with a panel featuring experts Roberta Zamboni (Fremantle), Javier Martinez (YouFirst), and Sam Glynne (United Talent Agency), delving into the evolution of brand-funded programming. They reveal how brands are co-producing premium content, integrating storytelling with authenticity, and navigating challenges like brand safety.

Whether you’re a producer, content creator, or media enthusiast, this episode provides actionable insights into staying relevant in a rapidly changing industry.

0:00 Introduction
1:12 Evan Shapiro on Media Disruption and Streaming Trends
18:50 Generational Shifts and Challenges for Public Broadcasters
33:40 Brand-Funded Programming: Insights from Fremantle, YouFirst, and UTA
51:15 Creating Authentic Branded Content: Best Practices
1:05:30 Final Thoughts: The Future of Media and Brand Collaborations

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