Modern History of Public Relations

A brief overview of the evolution of the public relations field in the 19th and 20th centuries.

[Skkrraaa]

Thank you professor! This was helpful. Can you perhaps suggest some readings on PR, that'll be great.

[ioanagrancea]

I wonder why Professor Rockey does not answer the comments.

[stefandimitrovdimitrov]

Thank you for the deep explanation!I am very interested in PR but unfortunately could not afford to study MA degree.Do you think the online platforms courses can give good knowledge about Public Relations?I am not sure if employers take into account such courses and they underestimate everything that is not university degree.Please, advice me what to do!
Also, what do you think about degrees in International Relations and Business Administration?

[infomedia]

Getahun Ayenew "Ivy Led better Lee, a pioneer of public relations, opened
the first publicity bureau in 1900 with a declaration of
principles as „Public be informed‟ which marked the
beginning of a new model of public relations.
However
Edward L. Bernays, regarded as the Father of modern
American public relations, authored a book
Crystalizing Public Opinion in 1923, paved the way
for the new concept of public relations, „Two-Way
Asymmetric PR model‟.

[Abuagyeman]

Any tips for getting into sports public relations?

[Harriet-bnen]

Hi I'm Harriet how can I start lessons from the beginning