What is Public Relations? Video by Sketch-22 Illustrated Media

[christopherkwongian]

Many wonder what is Public Relations? Formally, PR is a strategic communication process that builds mutually beneficial relationships between organizations and their public.
We are known as the image shaper. Our job is to generate positive publicity for our clients and to enhance reputation. In order to accomplish this, here are some of the tools we utilize:
- Write and distribute press releases
- Speech writing
- Write pitch letters about our client and send them to the journalists
- create and execute special events designed for public outreach and media relations.
- Crisis public relations strategies
- Social media promotions and responses to negative opinions online
Now, one may wonder, how does this DIFFER from advertising?
Well, here are a few things to take note of. Advertising is paid while public relations aren’t. Advertising is also known as purchased media while PR is known as earned media. So, PR is more credible as PR means convincing journalists or editors to write a positive story about your client so that it appears in the editorial section of any print media or new media while advertising pay for their ads to be featured on the editorial sections.
Hope that everyone can get a better picture now and get to know more about Public Relations.

[hlfmpvc]

Public Relations focuses on the good relationships towards public. Thank you for sharing in a comic way to make it lively.

[tungyoga]

What a good insight! From what I can learn from the video, public relations practitioner is the man who work behind the scene to help the company build good relationship with the public. They must remain proactively in order to ensure the organization remain relevant in the industry. Of course, one of the best way to keep in touch with the public is manage the social media platform of the organization effectively as social media had become irreplaceable element of the public in their life.

[kristenkhaw]

I had learned through this video in which PR become the keyman to build the perception and the image of the brand. PR also building trust between the brand and people. This showing that PR is important in order to make the brand successful. Thank for the sharing.

[ifkdsaysitsharrypoteitshar]

The illustration and the voice over, has let me understand better and more about Public Relation. Yes, Successful co-operation is really a big influence in positioning a brand and creating the image. PR also builds a mutual trust between the public and the brand itself. Social Media will be another great influence too especially now that most targeted customers has a social media account. Companies did the right thing when they decided to spread their brand and products through social media. It is also easier for them to answer to the question that the customers have over social media too.

[SN-rnyf]

Amazing work! PR is basically the bridge between an organisation and the public, sustaining the relationship and reputation. Nowadays, it's becoming more closely related to social media and it's so convenient :)

[jpyeee]

PR is basically the bridge between a brand and its target public. Thx for sharing this and making this simple :)

[joannechong]

I love the way you explaining PR ! Such a creative way! Thank you!

[mikaqi]

Thanks for sharing this info! The illustration and VO make me have a better understanding about Public Relation. Not only that, the creative of illustration make people more easier to understand what is PR and caught people attention as well. GOOD JOB!

[sheynacheah]

Thank for explaining PR in a creative way! To me, PR acts as a mediator that create mutually beneficial relationship between an organisation and its stakeholders.

[lingyongqi]

Thanks for sharing this information. I also believe that PR can build a brand. It is because PR can helps brands to tell their stories, helps brand identify their target audience, select the right communication channels and so on.

[ninawong]

Thanks for sharing this in a creative way! It is very informative. Can't agree more that proactive communication with the media is indeed one of the very important segments of PR.

[Janislim]

Good sharing. From this video, I'm able to understand Public Relations more. PR is such an important department for an organization and also the society. Thank you for sharing it in a creative way

[chunyanggoh]

Thanks for making this video as this can let more people know more about public relations. Using illustration in this video has caught people's attention and message can spread to them in a simple way.

[hinglaitee]

Thank you for sharing the information in such creative way. I am enjoying every little bit of it. PR is build trust and build relationship between the organizations and the public.

[wongweijian]

Social media is a great word-of-mouth communication. Thanks for your sharing

[suetyee]

Thanks for the video. It is creative and informative for me to know more about PR. Looking forward to your next video.

[huanminchia]

Public Relations is helping an organisation maintain good relationship with the public. This comics let everyone know more about public relations. It is cute enough! I would share it out

[fj]

Good explanation👍🏻 what i think that PR is a very important role in the company which helps the company to build relationship with their publics. Thanks for the sharing. I am getting knowledge from the video

[ratuadilFF]

Harapanku, manusia bangkit, utk mengenal keajaiban dirinya.
Mengenali keajaiban dirinya karena setiap manusia diciptakan dengan cinta dan ilmu,
Memang selamanya berbuat baik pasti ada celah kebosanan utk berbuat salah, sehingga seni taubatan terwujud,
Allah senang menantangmu, tp Allah lebih senang kau mengenaliNya, karena manusia, , kalianlah yg paling cintaiNya, , maka jangan rendahkan dirimu dengan kriminalitas, tapi muliakan dirimu dengan keilmuan dan cinta agar kau semua beruntung, , setidaknya selamat 😁