A Recipe for PR Success | Jerry Silfwer | TEDxÖstersund

How do you scale social relationships in business? Online spin doctor and PR expert Jerry Silver explains why relationships are key for growing your business and why brands must target a stupid majority to attract the active support of a smart minority.

Working out of both New York and Stockholm, Jerry has helped numerous world-renown brands and startups to activate their fans online. Besides helping clients, he authors the popular PR blog, Doctor Spin. In his talk, Jerry will reveal why we must stop obsessing over big reach numbers in marketing and PR, and instead uncover the power of small numbers.

[limhueimin]

Great talk! PR success isn't mysterious. It comes down to a mix of old-fashioned research, savvy trend-watching and good people skills. It is the age-old talent of telling a good story. That's really the essential difference between PR and advertising!

[yonghuiyi]

The talk was very impressed! As a PR student, i agreed with you that PR = public relations = personal relationship which we are the middle person to communicate with our clients, stakeholders, organization and public. PR practitioner plays an important role to build good relationship with every parties to increase or preserve the reputation and image of their organization. Nowadays, the emergence of social media has let PR practitioners easier to engage with the public. I'm appreciated on your sharing to us!

[alexds]

Relevant messages from trustworthy sources win out everytime & that's why building & maintaining relationships are essential!

[rodiesince]

7 years later... Sheesh!! What a breakdown of PR successes. Jerry is so spot on about the mental health decrease in the lack of editorial. At the same time, one can break through all that and still build a loyal base with their brand.

[yeeyingseah]

What a recipe ! I'm so glad to came across this video and I really love the idea where it says PR is Personal Relationships instead of Public Relations. This shall be known by the PR practitioners to improve their ideas and the clients to understand better about PR !

[ganweichan]

It is a good talk! As a PR student, this talk do provide me a lot of useful information about Public Relation. Thanks you.

[rachelhor]

Nice Talk! PR practitioners is the one who act as a middle person to communicate with the clients, stakeholders and the organization. Basically, PR practitioners has to build good relationship in any of the parties to increase or preserve their sales and reputation of their organization. Moreover, the emergence of social media has let PR practitioners easier to engage with any of the parties even the minority as well. Therefore, the PR team of an organization have to be clear whether which social media that their targeted customer most likely will engage more into with and from that, boost their related post and engage more from that side.

[rayeonlyl]

I'm from Malaysia and Malaysians love Milo (chocolate powder with malt powder drink). Similar to the example that you have given on bacon and eggs, besides the fact that Milo vans often paid schools a visit, Milo is the drink of the nation and one of the drinks to give your morning a head start is due to its successful PR campaigns. The syllabus still very much emphasize on how PR reaches out to the mass audience, and of course, it is not wrong. But to have you say that PR can also equate to personal relations definitely brings a new route to the PR industry and help us see what we have not been able to see all along.

[shumjingwei]

I am am sure that every customer’s objective is to choose a reliable company to collaborate with.The fierce competition obliges us to use every bit of resource we have. So, if previously the ultimate weapon to gaining consumer’s trust was marketing now PR became as much as important. Despite increasing company’s authority and social profile, PR plays a vital role in the times of crisis. For example, imagine a competitor who starts to spread false, but persuasive/convincing unpleasant information about our company. It is natural, that the public awareness will increase and customers will slowly start to leave. However, when rumors start spreading, we as PR can join the game and states why the information is false, in order to minimize the damage.

[caseyhill]

I love this. One question that we commonly get as a personalized video messaging company (Bonjoro) is, "But if you take all that time to record a customer video for each new prospect or customer, how does it scale?". This discussion on the value of true fans and the scaleability behind it speaks to that.

[sinyeechang]

Thank you Jerry Silfwer for providing these helpful information in this talk. These information really helps me in my PR field. I am very agree that PR practotioners is the important person to have a personal relationship. Public Relations practitioners has the power to turn the relationship between organization and customers from bad to good. It is a important weapon of the organization.

[Verbsdescribeus]

the cool of PR is personal relationships that people can have with a brand - true fact :)

[huiyeelee]

Thank you for this informative talk. As a PR students, this information helps me a lot in my future. I enjoy listening to this and get inspire by him. From this talk, I know the PR practitioner is the middle person who build relationship between company and the publics. This is exactly what I learn from the University. I know that building relationship also crucial to the company in order to gain good image and growth of the business. Not only that, good relationship with customer also can gain loyalty and feedback from them.

[ryzeonline]

I really enjoyed this talk, I'm surprised it doesn't have more views/comments... maybe a lil PR would help it along? :)

[fj]

This talk really helps me in knowing PR more where as he teaches me the ways to be a successful PR practitioner. It is very informative for me as a PR student. I think this speech will indeed helps me in my future job with the part of managing relationships with the publics

[analiliaescalera]

Thank you Jerry Silfwer for the great talk! As a PR student, this presentation is very informative to clarify many terms for me. I really enjoyed how you explained how relationship are a major key in PR.

[jackieymzimkhulu]

thank this is quite insightful, I am a student studying Journalism and in the PR industry ...um impressed great talk there.

[EunizYap]

Thank you for your explaining the importance of personal relationships (great substitute of the PR abbreviation) in cultivating a growing business. A great perspective in using interpersonal relationships to reach small numbers in order for brands to be successful, as there is no longer a shortage of editorial space with the rise of social media.

[leechoonyip]

My friend asked me before what PR actually is and can't the boss itself perform PR as well? I said, of course, he can, but what we study and profession is on the proper tone, word, medium used to respond to different situations and public. But anyhow, PR is also a skill that everyone should perform well in our daily life.

[yikshienchan]

after watching your video, i learned more about in the way to a successful public relations.