Aaron Draplin Takes On a Logo Design Challenge

Aaron Draplin, owner of Draplin Design Co., takes our logo design challenge. Watch as he sketches, tests, and tunes his ideas, and provides tips on freelancing and finding inspiration.

Learning Paths: Design a Logo

[watermllyn]

Someone first showed me this video in high school when I started talking about majoring in Graphic Design in college. Years later, with a BFA in Graphic Design, three years into the field, this is still the most useful video I've ever watched in relation to my career.

[pixelandbracket]

Aaron is a kickass, All-American, down-to-earth graphic designer. We need more of his ego-less creative passion in this world!

[jugglingfair]

3 years before I watched this video and was encouraged much to design logos. And present now I designing logos. Thanks much for making it Sir Aaron 🙏

[nathansnelgrove]

This is absolutely the best design tutorial ever put together and shared on Youtube. Let me repeat that: the best *ever*. An absolute inspiration.

[TheChillBison]

This 15 minutes was more helpful and inspiring than a longer "logo design" course I just watched! The way the text and mark just work together blows my mind; it feels cohesive, it fits the company without being obvious or derivative. Amazing. My key takeaway is to keep it simple and the impact will be bigger.

[SubNinety]

Watched this 4 years ago and I still use some of his tips & tricks daily in my job

[rubinabeyer]

Simple, bold, and effective – Draplin’s work is a reminder that great design is about problem-solving and clear communication, not just aesthetics. This video is a timeless lesson in the power of well-crafted logos.

[janisdougherty]

This video is still relevant and always will be, even as we move into a world of AI. Thanks, Aaron, for taking us through your process and inspiring young designers! You are a treasure in the visual art and design community!

[tiderpenger]

Took me 20 minutes to find back to this video 7 years later. Still so damn impressive.

[shravangubbi]

How does this man inspire people so much in just 15 mins!

[ananda_figo]

This video made me want to be a brand designer back in 2014. I love this guy.

[halokosovo]

mind you the guy's been doing this his entire life... choices he made look simple but it'll take a lot of research to get there... he just done and seen a lot that's why he could instinctively do this

[xavierclarkxoxo]

i think this is a re up load .... but Aaron Draplin is my favorite graphic designer the way his mind works is amazing he has made me a better designer shouts out to Aaron Draplin tho!

[mankeez]

It’s unreal how much I adore this man and this video

[Gettwistedupfk]

Bro, you are amazing! Thank you for sharing your process. I'm in my senior year of a design degree and struggling to create the essence of the company. Your video has been a big help!

[sheep]

You are cool! Hopefully one day people will stop looking at graphic design as only ‘operating software”. There is so much intelligence and creativity in designing!

[kavishtulsian]

Most beautiful thing that i have seen in the longest time <3

[kimberlywaldropt]

He's a lefty. I'm a lefty. My spirit animal.

[joeldcanfield_spinhead]

So so helpful watching the thinking process.

[barnardco]

At 9:52 how in the sweet Jesus does he scale that triangle proportionally from the top, using the bottom edge as a reference?