How Do I Raise Prices Without Losing Clients?

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Why can't you negotiate well for yourself? How do I raise my prices as an artist? How can you change your mindset so you can charge more money? How do you respond when a client asks “how much?”

Business coach Joel Pilger and Chris Do coach creative entrepreneurs with their unique styles and point of view in our version of Spy Vs. Spy.

In this video, they coach Maryia through her challenge of raising her prices for her illustrations. Watch how her mindset shifts, once she starts negotiating on behalf of Chris.

Joel Pilger, Business Consultant

Featuring Artist/Designer Maryia Bulka. See her work:

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Host– Chris Do
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas
Live Editor– Erica Pead
Editor– Ricky Lucas, Mark Contreras
Typefaces: Futura, Din, Helvetica Neue
Futur theme song— Adam Sanborne

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*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
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"Let each dollar bill be like a thank you note." WOW, everything on this was amazing but this struck hard. Never again I'll shy away from charging what I think I should charge.

besknighter
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You know, every client I've lost because of price, was a client I was happy to lose.

ectomania
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80/20 rule: you may lose 80% of your clients, but you'll keep the 20% that are willing to pay your worth, and still keep 80% of the revenue while removing the underpaid part that made you stressed and feel bad about yourself.

mrknarf
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Raising the price for every new client it's brilliant. Eventually you would get a foothold to raise the price for older clients because you will be busy working on better commissions

Nierez
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I for real started to cry when Chris said "You're worth way more than that." 😭❤

LeonaStLouis
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Things I learnt:
- Raise prices over a period of time (daily, weekly, monthly over a numerous amount of new clients)
- Be an expert not a service provider
- Experts are busy
- Play hard to get for better results in the long run (delay response times etc)
2 things that drive price:
- supply and demand (control it)
- Dont supress your own values for clients
- Imagine youre fighting on someone elses behalf

cosmooo
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Fascinating, Chris's therapist helps the whole world without even knowing.

theinstagurujay
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"Whenever in doubt remember you're negotiating for Me" i love that perspective :)

SamuelKamugisha
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Just what I needed to hear! I've been selling myself short for far too long. I am worth every penny! I am a problem solving machine!

aguz
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Chris, thank you! Your channel is pure gold. I have been in a depression and anxiety disorders for a while. Because I'm a creative worker/artist, people would usually take advantage of me for doing quality work for free or almost free. At first, it was okay but the more it went on it became a drag. And over a long period of time, people think this is my worth and they start to run over me and make demands that are impossible. And when these ridiculous demands weren't met, they threatened to tarnish my reputation. But now, I'm cutting them all, and spending all my times and hours learning from your videos. Thank you, I'm feel very greatful for your work. Hope you are well and keep releasing more quality contents!

HoangNguyen-zvxb
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This is such crucial information. The first time I turned down a client that couldn't afford me was the most liberating experience. The side of this that isn't discussed is that it's such a huge confidence boost as a designer. Saying NO shows we value ourself and our work and that in itself attracts the better clients.

TenderloinsToughest
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The idea that you're negotiating for Chris instead of yourself is so powerful!

motiondude
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This video was invaluable! We designers really need to band together and support each other to raise the general perceived value of our trade.

jojosaint
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The customer always complains. It’s your job to know your value and let the losers walk out the door.

Her work is fantastic. If dummies are willing to walk away from a great product, let them go. You have more clients

redram
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“ I can’t even draw.” 😂😂😂 That has me rolling. I just raised my prices by 15%. Sitting home during the Rona left me a lot of time to think. Those clients want a deal, but who was cutting me a deal when it was time to pay the mortgage? No sir ree Bob. Pay me. Thank you.

WebDeva
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I repeatedly come back to hear Chris say "Spend some of that energy on yourself. You're worth it" .

ismaiqbal
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This is the best business tutorial course on youtube... I'm always scared to ask for money from clients because I don't feel like my work is valuable enough. Though when I see how happy clients are with my work afterwards it gives me more confidence. watching this really helps as well, thanks!

giannimura
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I need to employ that mindset of thinking of myself as my child and advocating for that child. Not just because I actually have a kid that needs me to do it, but also because it leverages my empathy in my favor. Normally, I feel like my empathy is working against me since I empathize with the client to the point where I don’t clearly understand or remember my own interests. I have a feeling that if I preoccupy that part of my brain with caring parental protection, it will be easier for me to not slide so quickly and completely into my prospective client’s shoes during negotiations.

no_of_note
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"We do not have to feel guilty for charging for our work" THIS struck me so hard!

mayurjoshi
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When Chris said, 'Then fight like that for yourself too', I almost cried! That look was so deep.

tithiwakhariya