#1 Brand Awareness Strategy [To Build Your Brand In 2023]

Description:
Learn the #1 brand awareness strategy to build your new brand in 2023 and beyond.

#brandawareness #branding #brandstrategy

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By the end of this video, you’ll have the most effective and efficient strategy to raise your brand awareness and grow your brand in 2023.

First, you’ll learn that raising brand awareness is the task of taking a cold audience to a warm audience to put your brand in the mix in the buying decision.

Next, we’ll cover the key to raising awareness and how Facebook ads brand awareness campaign does not necessarily equate to brand awareness in the market regardless of your marketing budget.

Then, you’ll discover the #1 brand awareness strategy to raise your brand awareness and build your brand when we explore email automation.

You’ll learn how email automation and the average consumer touchpoints required to achieve brand awareness tie in together and how an email is a marketing tool you can use to help your target market understand who you are, what you do, and why it matters.

0:00 #1 Brand Awareness Strategy [To Build Your Brand In 2023]
1:13 7-8 Touchpoints To Register Your Brand
1:28 Facebook Awareness Campaign
1:56 Raising Brand Awareness
2:20 Email Automation: The #1 Brand Awareness Strategy
3:14 Leverage Your Permission To Connect
4:01 Use Automation To Nurture Your Relationship




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[cruztube]

No wonder this video has so few likes... Number one strategy: email. 🤦🏻‍♂

[eldridgesawyer]

Thank you very much Stephen for all your hard work and sharing great content. What you are explaining in this video by using e-mail automation works very well in conjunction with native advertising in order to create brand awareness.

[MumtazPachisa]

Thanks, Stephen. Email automation is of value if your target audience reads your emails. We have noticed an opening rate of less than 10%. Most of the time Gmail (which most people use today) puts your email newsletters under Promotions, and people rarely ever read their promotional emails. What is the fix for that?

[Careviatech]

Hi, thanks alot for your demo
I need to get the customers response to the awarenes campaign, is it possible by publishing a questionnaire for example?

[avaduma]

Thank you for the helpful video. I'm about to start my brand awareness. My business is Consumer Finance. I'm looking for tips on how can I lunch this kind of business.

[Xivi]

By email automation you mean email marketing right? And by having an email list I assume you're referring to a lead gen campaign to gather some emails so we could then use email automation? What about using ads for traffic and then retargeting website visitors? Wouldn't that be a good brand awareness startegy?

[agujoseph]

The problem now is so many brands are doing email automation, so customers find it difficult paying attention to all. How do you now get Infront of all that competition.

[carlyrutkovsky]

Could you please make a video about working with clients who are not willing to dig deep to come up with good answers during the discovery and strategy phase? Or maybe how to motivate/inspire them to do so? I asked a client what are 3 competitors' IG account their ideal client would follow and they responded "Good question." What am I supposed to do with answers like these?

[LXnegi]

Im little confused email automation is for customer who already know about your brand and choose to get the email right? So can we call it brand awareness strategy when brand awareness is a way to get infront of people that dont know about your brand. Am I missing something here?

[purtelo]

Anyone here who actually reads emails? LOL.

[GetEmpoweredNow]

Who reads stranger emails (spams) these days? 🤔