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Web Analytics: A Guide to Digital Analytics and GA4
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🎙️ Sam Burgin discusses what web analytics are and how to measure use behavior. He also breaks down dimensions vs. metrics and dives into turning data into actionable insight, plus so much more.
💡 The Takeaways from this video:
📊 Data by itself doesn't tell the entire story. But the DIKW framework can help. It brings wisdom, knowledge, information, and data to the forefront of an insights-driven strategy. Adding in additional information helps you come up with an actionable insight so you can optimize the performance.
He also touches on migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) -- what to embrace, what's good, and what to look out for during your transition to the new tool.
📔 Resources:
💡 The Takeaways from this video:
📊 Data by itself doesn't tell the entire story. But the DIKW framework can help. It brings wisdom, knowledge, information, and data to the forefront of an insights-driven strategy. Adding in additional information helps you come up with an actionable insight so you can optimize the performance.
He also touches on migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) -- what to embrace, what's good, and what to look out for during your transition to the new tool.
📔 Resources:
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