How To Build High Converting Facebook Ads In 2023

SUMMARY OF VIDEO

***

Hey! If you’re new to the channel, my name is Nick Theriot.

I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!

In today's video, I'm thrilled to share my top strategies on how to build high-converting Facebook ads in 2023.

As the social media landscape evolves, it's crucial to stay up to date with the latest techniques that actually work.

In this video, I'll walk you through the step-by-step process of creating compelling ad copy, eye-catching visuals, and effective targeting options.

I'll also share valuable tips on optimizing your ads for maximum conversions and leveraging Facebook's new features.

If you want to take your Facebook advertising game to the next level this year, this video is a must-watch!

Let's dive in and create ads that drive real results in 2023!

#Facebookads #facebookadvertising #facebookmarketing

***

- Nick Theriot

[dabsmoothbeats]

Bro, I discovered your content a few weeks ago and it’s brilliant. I’ve been running a successful online store for over 4 years now and I run facebook ads on my own. I’ve been binge watching your videos and have learned so much to apply to my business with my current knowledge. You’re content is straightforward, highly informative and unlike any other on YouTube. I look forward to every one of your videos. Keep up the good work!

[Mario-lmem]

Thank you Nick for all that you share.

I am left with only one question. In case I have a Lead Magnet and I want to approach it from different angles.

For example:

1- Improve your ROAS

2-Improve the CPA

Would you recommend to make 2 different landings, so that the Hook fits with the headline of the Landing.

So have 2 DCT with two different landings according to each Hook.

Thank you.

[MSTKwatches]

you wouldn't believe the timing of this video for us just what we needed thank you

[alexmartino]

Thanks! Are you able to share the google sheet workflow?

[shawnemployee]

How do you select your ad concepts? Besides saying "market research" lol After you do market research you have a lot of data so how do you know what to start testing based off your research? You select whatever you think has the strongest desire and work your way down?

[saviland-savilandofficialn]

Great ideas, but many small companies may not be able to find 20 or 30 different concepts like you. One is the ignorance of the product and the product is not good enough, the other is the limitation of funds, the idea may not be like building a brand, and the third is the lack of human resources. As a marketer, your content sums it up great!

[jordankersg]

Great content as usual nick.

In the Positioning choices, what do you mean by “Unaware: Ultimate win” and “Unaware: Leading into an Unacceptable Problem by starting with a universally accepted image”?
I’m not sure on how to apply these 2.

My desire is relieving neck pain and if I were to target Unaware market, a concept would be: 9-5’ers suffering from headaches/migraines don’t know its due to strained neck muscles.

[ethansambailey]

Hey Nick, love the videos - have you ever considered doing a day in the life video where you walk people through your day schedule? Going over team calls, ad account issues you are trying to fix etc

[myblackout]

Hey Nick, would you create a new Adcelerator google doc per product (if same store has multiple products) or use the same one?

[Christopher-hvxj]

Hey Nick, with our current process, we're also looking at competitors longest running ads in our niche using Foreplay to identify what is potentially working; how do you usually integrate competitor insights into this process? And from your experience, are there any issues with that? I feel like its a bit of a cheat code, rather than guessing.

[straightshootah]

Hey Nick, can you share the google sheet templates for personas etc?

[alieusillah]

Do you test only one position in an ad set or do you test multiple?

[Pppac]

what do you consider as a hook, thumbnail + the first 3 seconds?

[Pppac]

So in the main CBO capagin what adsets do you have, one for scaling and other?

[jhonatanbrandonjt]

I have been whatching your videos lately, my perfomance have improve significally, thank you so much Bro, ❤

[DwayneVidzz]

Would love to see a video where you go through your ad accelerator for a clothing brand

[cascy]

Hey Nick, curious what the mechanization tab is for?

[cascy]

Hey Nick, do you usually create a new creative roadmap sheet for a new product (same brand)?

[michaelmaignan]

Do you still create a holding tank to keep all your create so you can duplicate like you use to do or not ?

[AbbreviatedGod]

Hey Nick,

if you have 6 creatives to test one shot,

will you put it into 2 DCT01/DCT02 adsets 3 creatives per adsets and test the extra 2 DCTS adsets or usually you only test 1 DCT adset with the 6 creatives in it?