HTC's Last Stand - The Final Chapter Of A Smartphone Pioneer

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HTC was once the 3rd largest phone maker in the entire world only beaten out by Apple and Samsung. Within the US, they were even the 2nd largest phone maker only beaten out by Apple. They introduced several innovations that became the norm like aluminum body phones LTE enabled phones and dual rear cameras. But, over the years, none of this has mattered as Apple and Samsung have wiped the floor with HTC. In fact, HTC only has a global market share of 0.09% or basically 0, and the worst part is that HTC never did anything particularly wrong. They were ahead of everyone in terms of innovation and they were quite competitive when it came to pricing and value. It was just that Apple and Samsung were even better at these traits allowing them to grow even faster than HTC which added up over time. This video explains the downfall of HTC and what happened to HTC.

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Timestamps:
0:00 - The State Of HTC
2:11 - Flawed Innovation
5:41 - Flawed Diversification
9:02 - Flawed Positioning

Resources:

Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.

[sirhc]

I sadly had to stop using my HTC one m7 about a year ago.
When I bought it, it felt about 5years ahead of other phone in its price range.
I loved the alu casing, it felt heavy, stable and high value. It was a worker phone for me that survived a lot and has seen the world.

I so far had just 3 smartphones. HTC Legend was my first, then the HTC one and now a less known mid priced china phone.

[sophiaisabelle]

HTC seems like a promising band. But technology keeps on reinventing and renovating itself, so there's bound to be new brands that'll pop up for sure.

[MeALot]

I worked at a service center where they repaired htc, and repaired a lot of these. These phones seriously needed adhesive tape on certain spots to function. Looked nice on the outside but on the inside they are a mess.

[paulbarnett]

I had several HTC devices. Starting when they were the OEM for network branded Windows PDA phones then went over to Android with actual HTC branded phones. The best one I had was the HTC One M8. It's a shame that they went the way of the Dodo.

[austingoodrich]

I owned an HTC One M8, it was apart of there $0.01 promotion sale with AT&T. It was one of the best experiences with a phone I have had. It had a working IR sensor and many other things, at the time, I couldn't think of a thing that I couldn't do with the phone. They also purposefully made it so easy to root and install your own custom OS on and etc.

[danisrighthere]

Wow i never expected you to make a video about htc so fast after i wrote that comment, maybe you were already working on it still it's so sad that htc slowed so much in the rush of smartphones innovation and didn't try to come back with even more like they used to do in the past. I remember in 2019 or so using a somewhat old htc from my aunt to play some games or go through the system and it felt so different and interesting from what everyone else had to offer at that time but after that i never heard of HTC again.

[manuelroger]

Wow, HTC is something I haven't heard about in like 10 years and had totally forgottrn about.

[skermunkel]

The HTC One M8 is still my favourite phone out of every other phone I've ever used. Its sleek, all-metal body just cradled in your hand perfectly. Great size, decent camera for the time and the sound quality was top notch! I miss HTC, their phones were like the best of both the Apple and Android worlds.

[kabosumamadoge]

They used to make quality software during the hd2 era and early htc android devices with Sense UI. It was one of the best UIs i've used until now. Plus their handsets were relatively cheap.

Everything went downhill for them when they made the battery non-removable, changed Sense ui, and added premium prices on their handsets almost costing like an iPhone. At the point buyers just went for the iPhone.

[fminc]

Should have left this comment a few months ago. But really glad to see you in parson. Somehow enhances your already impeccable content. Long time fan here, wishing you all the best,

[Viviko]

HTC was the best Android phone maker. Their phones have been phone quality.

[doublesushi]

appreciate you putting the ad at the end of the video

[omegavladosovich]

One thing not often mentioned is how Android users were more about the serious specs and not marketing fluff. They got a lot of flak for ditching the removable battery and storage during the One series and the headphone jack with the U series. I'm glad they ditched Beats it was ultimately looked down upon by tech enthusiasts as *just* an equalizer setting and the Tegra 3 HTC One X had a terrible DAC/amp compared to the other variants. Apple was able to leverage Beats through marketing and actually improving their sound quality, but I doubt HTC would have done the same if they kept their share of Beats.

Perhaps just as damning is how they lost their home base in Taiwan. Although she was known for inspiring and empowering women and youth in the tech industry, Cher Wang became unpopular for her pro-China views amid the rise of the pro-independence and LGBTQ movements. It got to the point one DPP politician commented "I'd rather buy a Korean phone" (which is crazy since anti-Korean sentiment was still very prominent due to a taekwondo scandal in which a Taiwanese athlete was disqualified).

[d.wolfin]

I used to love my htc one, and have frequently looked up what phones they have when looking for a replacement. It’s a shame that nothing of theirs made me want it, especially when my budget is a mid range phone from 1-2 years ago.

[daful]

HTC made some of my favorite phones of all time (HTC Evo 4G, HTC One M7). None of the phones I’ve owned over the last several years have me me feel the way I felt using those legendary HTC phones. Sure they made some missteps but ultimately the real reason HTC lost is because they never had the deep pockets Apple and Samsung had to weather the storm of bad phones. Most of their talent was acquired by google and a lot of them now work on the Pixel phones.

[bebca]

We still have an HTC and no joke there are features in they put in 2011 that feel like just entered the modern phones.

[egracer]

They were late to the OLED game.
They were late to the bezel game.

[Dimnd_Hnd]

Valuable lessons. I hope they (HTC) makes a comeback.

[eworld]

Every HTC I owned was years ahead of everyone else (M7 and HTC10 with the face-swap 5 years ago on photos which Google now say AI does this as a whole new thing). Too bad the market is not just Apple and Samsung because both are too expensive for what they offer and are boring. Looking to get something new while my Huawei P30 is still running but especially in Canada, there are basically no options. Quite a terrible situation for an entire country.

[mjmulenga]

My first ever smartphone was an HTC Dream. Loved that slide-out keypad! I've also had the Desire Z, the HD7, and 7 Surround. Their phones were an amazing experience and I was the OG HTC fanboy.