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SALES RECRUITMENT | HOW TO FIND & HIRE THE RIGHT SALES PERSON
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What do you need to do before you start your sales recruitment and hire a salesperson for your agency? How can you find the right salesperson? How can you tell if your new salesperson is making excuses or full of sh*t?
Listen in as I go over advice with one of my Facebook followers randomly selected for a quick advising session...
Jeff asked... "How can I find the right salesperson for my agency? I've talked to lead generation appointment setters but they don't seem like the right fit."
DO NOT use appointment setters. You need someone who is dedicated to achieving results for your agency. You want to find and hire someone who is a "Hunter" and have their main job be selling the Foot in the Door offer. Then, this salesperson should come in to close the bigger deals. As the Agency CEO, your job is to assist sales ~ not do all the sales. Your salesperson needs to be doing the research and bring the opportunities in to you.
When you're in the interview process, ask them if they can hit specific results. Look for the candidates who can come up with a plan to achieve success. When you have someone who would be a good fit with your agency, ask them to come up with a plan for their first 90-days on the job. Give them some time to come up with their plan and have them come back to present it to you.
You'll know you have found the right person to work with your agency when they come up with the right plan to attack the right prospects and get your ideal clients working with your agency in their first 90-days.
What questions do you have about starting, running, growing or selling a digital agency? Comment below and maybe we'll feature you on a future episode.
Related:
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Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello.
JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Jason currently hosts two shows that are available for download…
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and
SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.
SCHEDULE
MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience
Ask me A Question
Podcast Wednesday:
(Digital Agency Interviews)
or
Follow me here:
Listen in as I go over advice with one of my Facebook followers randomly selected for a quick advising session...
Jeff asked... "How can I find the right salesperson for my agency? I've talked to lead generation appointment setters but they don't seem like the right fit."
DO NOT use appointment setters. You need someone who is dedicated to achieving results for your agency. You want to find and hire someone who is a "Hunter" and have their main job be selling the Foot in the Door offer. Then, this salesperson should come in to close the bigger deals. As the Agency CEO, your job is to assist sales ~ not do all the sales. Your salesperson needs to be doing the research and bring the opportunities in to you.
When you're in the interview process, ask them if they can hit specific results. Look for the candidates who can come up with a plan to achieve success. When you have someone who would be a good fit with your agency, ask them to come up with a plan for their first 90-days on the job. Give them some time to come up with their plan and have them come back to present it to you.
You'll know you have found the right person to work with your agency when they come up with the right plan to attack the right prospects and get your ideal clients working with your agency in their first 90-days.
What questions do you have about starting, running, growing or selling a digital agency? Comment below and maybe we'll feature you on a future episode.
Related:
=======================================================
=======================================================
Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello.
JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.
Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
Jason currently hosts two shows that are available for download…
The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and
SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.
SCHEDULE
MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience
Ask me A Question
Podcast Wednesday:
(Digital Agency Interviews)
or
Follow me here:
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