NIA and NHLBI Entrepreneur Workshop Series: Value Propositions and Differentiation, Breakout Room 1

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The Entrepreneur Workshop Series, co-hosted by NIA’s Office of Small Business Research (OSBR) and the National Heart, Lung, and Blood Institute (NHLBI), offers research entrepreneurs and biotech small business owners expert guidance on key components of start-up success. The Value Propositions and Differentiation session provides guidance on various aspects of creating value propositions and differentiation strategies, including a deep dive on the unique value proposition, IP strategy, and how to position your product in a way that sets you apart from the competition. This breakout session provides an opportunity for Q&A and discussion on creating a successful go-to-market strategy.

Date: August 17, 2021

Speakers: John Reinhart, CPA, MBA, Entrepreneur-in-Residence, NIA OSBR; Diane Ignar, PhD, RPh, Entrepreneur-in-Residence, NIA OSBR

  1. National Institute on Aging
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