15 Things to Know Before you Start Running Facebook Ads | Myths DEBUNKED 2021

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Foundr
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Good video, thanks for sharing. I love following your progress! One note and recommendation if you haven't tried it...

Adding MORE conversion signals to Facebook (soft conversions).
Example: instead of optimizing only for form fills or purchases - consider creating additional conversions for higher in the funnel tactics. Like email sign-ups, white-paper downloads, etc. Sure, this isn't $$ in your pocket TODAY...however, these are users who are INTERESTED in your product and have the potential to become paying customers down the line.

Thanks again for sharing!

RaySawvell
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1. I've tried this before, it doesn't work for me
2. What works for the "big guys" won't work for me
3. My business/niche is different
4. My audience isn't on Facebook
5. Facebook isn't effective for B2B
6. My page/following isn't big enough to run ads
7. Facebook ads are too expensive
8. Boosting posts is the same as running ads
9. It's best to target a very narrow audience
10. Instagram is only advertising to young people
11. Facebook is only valuable for "bottom of funnel" marketing
12. Turning your ads on & off helps performance
13. Users will not convert on a Facebook ad the first time they see it
14. Video ads are better than image ads
15. Facebook is changing so quickly, your info is already outdated

hsetiono
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Thank you for your wonderful information very informative..

shemronmathieson
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legends need only 4 :30 mins to provide value .

xenon
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Oh my thanks for these myth-buster tips :) Love it

aaronyee
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Thank you so much for this valuable information.

chadibelhidane
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When scaling are you duplicating your facebook ad campaigns with new budget or you just let the same one run with the new budget? I would rather increase the budget of the existing campaign and it is because I want to benefit from the learning that is taken place in the existing campaign. Because facebook campaigns go to the learning faze and they optimize based on your target objective ..

pavelgjufteski