The Differences Between Organic and Paid Marketing

⚪ What is Organic Marketing?

Organic marketing, also known as inbound marketing, is focused on content creation to gain traffic from search engines.

This includes media such as blog posts, infographics and guides which are then promoted via social media platforms.

⚪ What is Paid Marketing?

This refers to paid advertising such as running social media ads, connecting with influencers or doing sponsorships, to get traffic.

⚪ The Differences: Organic vs Paid Marketing

Organic marketing attracts by enticing its audience with engaging and original content.

Paid marketing is coercive and at times forceful – relying upon bright, flashing visuals and forced pop-ups to drive traffic.