Why Brands Do Good (and Why They Don't) #shortsfeed #brandstrategy #esg #ethicalbrands #csr

As conscious consumers, we have the power to drive positive change through our purchasing decisions. It's crucial to look beyond flashy marketing and investigate a brand's ESG (Environmental, Social, and Governance) footprint before buying.

Why does this matter?

• Environmental impact: Support companies committed to reducing carbon emissions, waste, and resource consumption.

• Social responsibility: Choose brands that prioritise fair labour practices, diversity, and community engagement.

• Ethical governance: Favour businesses with transparent operations and strong corporate integrity.

By avoiding companies with unethical practices, we:

Protect vulnerable workers and communities
Reduce environmental harm
Encourage better business practices industry-wide
Align our values with our spending

It's time to start voting with our wallets and support brands that are making a positive difference.

-
-
-

#consciousconsumer #esg #ethicalbusiness #sustainability #socialchange