Why Your Clothing Brand Will Fail UNLESS You Do THIS

Insanity is doing the same thing over and over again and expecting different results. In this video we share why your clothing brand will fail unless you change your approach. Get ready to take some notes as we dive into tactical advice and details to help you succeed.

There are numerous reasons for a brands failure, but aside from the legal and financial ones, there are common mistakes new brands make that can easily be avoided. We break them down into educational lessons that you can learn from, be inspired by and take action on in order to elevate your clothing brand.

0:00 Intro To Why Brands Fail
0:37 Mike Leisure Proper World Wide Presents
1:43 Are You Really A Brand
3:33 Finding Your Own Lane
5:33 Stop Over Branding Your Collection
8:27 Essential Pieces
9:17 Don't Overuse Brand Colors
10:53 Build Out Your Brand
11:41 Create a Brand Deck
12:51 Plan Your Collections
14:40 Bad Photography
16:10 Good Looks Don't Always Sell
17:36 Bad Marketing
18:08 Instagram Marketing

#brandfail #fashionfail #avoidthesemistakes #fromthegroundup #johnxsantos #properworldwide #mikeleisure

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*AFFILIATE DISCLAIMER: The description may contain affiliate links, which means that if you click on one of the links, I may receive a small commission (at no added cost to you). This helps me create new videos to support your journey. If you could reference back to this description when you are ready to use a service, I’d greatly appreciate it.

[RoxanneRoncal]

can't smash that thumbs up enough. y'all killed it!

[Jinisbck]

I'm a fashion design student and trust me this guy gave u the information for free which my parents are paying for my studies 🙃

[erichopham]

That guy had me in a trance, he is so insightful, wow

[HxMxRaichu]

As a brand owner this is absolutely spot on and has really helped remind me of what’s important for my brand! Imma refer to this when I am feeling lost or uninspired which btw happens to almost all of us!

Thanks for the knowledge 🌟

[CessDoesChaos]

"You're not just gonna do an entire collection with just logos"

Supreme: **sweats**

[cystax]

This dude is legit, he actually knows what he’s talking about lol

[TheBLKCrows]

Gawd dam. Dropping that knowledge 🙏🏽🙏🏽🙏🏽🐦‍⬛🐦‍⬛🐦‍⬛ thank you. Love your channel.

[miller_mj]

This is what I needed..watching over and over

[TheJMATTshow]

Another One! My brand is coming together and everything said in this video lets me know I'm on the right track.

[MegaMizul]

I read and researched so much about marketing and brands during the years I spent on buying books, but Mike explained it so easy and true and to the point, in 20 minutes that just as I'm going to lunch my brand, it shows me that I'm good in some areas but need to implement in others, thank you John for bringing Mike to teach us what to do .

[gunneraitsu]

The overuse of the brand color worries me now because I wanted to stick with black and white
Perhaps I should use more colors but maintain the overall dark theme, somehow

[corkydavis]

Thank you so much for sharing this. I am in the early stages of understanding what a brand is about.
You have explained it so well, much appreciated. Thank you

[Peter_Kramm]

I laughed when he said when dont go to graffiti ally lol. Every new Photogrpaher goes to shoot with a graffiti backdrop lol

[stud_sidious]

Dope video. I was a creative director for 2 decades working on various Fortune 500 brands. The biggest mistake I see people starting up make is that they design for themselves rather than a demographic. The people that get hung up on that and don’t evolve their brand foundation / brand voice to a specific demographic usually have a lack of sales. Art is obv subjective but in the saturated streetwear market you really have to design for what the demographic wants not what you personally think is cool. Once you make art that evokes that emotional connection w/ a specific audience all the marketing tactics become much easier.

[nicgild]

17:14
Me who took my first ever product photos with my pretty friends in front of a graffiti wall: 👁👄👁

[zunaimtanveer]

Amazing content. You guys & Mike killed it. So much knowledge & insight packed in this one video. Thank you so much for bringing an in-depth look to us.

[officialftincredible]

This guy really understands this from a conceptual perspective ❤️🙏🏾👑

[s-pg]

This is a serious resource on the whole 'free' internet. Thanks a lot man for providing this for no charge. You dudes earned respect.

[fashionseoinsights]

This is great, John. I agree so much with the idea of taking a smaller lane/target audience. You're just not going to beat out the brands that are going for the masses. I preach this with my SEO clients all the time, about going after a more niche set of keywords/customers.

[liz]

SUCH good advice....why aren't my professors like this. Your example "fake" brands really illustrate your point. So insightful, thank you.