Absolutely Absurd RTX 40 Video Cards: Every 4080 & 4090 Announced So Far

EVGA left the game for 1 week and the entire video card industry has lost its mind. In this video, we'll walk through the marketing madness, silly names, and, in some cases, bizarre designs of the NVIDIA RTX 4090, RTX 4080 16GB, and RTX 4080 12GB partner model video cards. This includes video cards from ASUS, Gigabyte, Colorful, MSI, Galax, Inno3D, Zotac, Palit, PNY, and Gainward. There are a few others too, but we only really removed the less relevant ones.



TIMESTAMPS

00:00 - THEY'RE ALL HUGE
01:15 - ASUS ROG Strix & TUF
06:15 - Gigabyte Aorus RTX 4090 & 4080 GPUs
08:38 - Colorful Vulcan & Neptune Ada GPUs
10:16 - MSI Suprim, Gaming, & Ventus
12:30 - Galax Serious Cringe Cards
14:42 - Inno3D Peak Marketing
16:49 - Zotac Amp Extreme Airo & Trinity
17:36 - Palit Midnight Kaleidoscope
18:56 - PNY XLR8 Gaming
19:33 - Gainward Night Baron

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Host, Copy Editing: Steve Burke
Writing: Jeremy Clayton
Video: Andrew Coleman

[samlebon]

DLSS is amazing; it can even upscale prices.

[wh]

Nvidia is actually very considerate of their buyers by providing them with video card, space heater, dumbbell and building brick all in one.

[dvl]

I think I know what really happened to EVGA. They heard the rumors of marketing on these cards from their competition and they were like "I'm too old for maximum dark power obelisk bullshit" and just left the industry. Seriously tho imagine how hard the market is on these manufacturers, you have to design something that will be functional in coolling down what is essentially a furnace on a chip and make it look "special", market it right and sell it with a laughable margin because of the insane competition all the while jensen goes around asking you how you dare wanting partner information on a product you're going to sell and provide support for, when you don't do anything at all and rake in a lot of money for doing nothing. This whole market is insane and it's unlike anything else really.

[thebeetalls]

I get the feeling that the reason many manufacturers have omitted the RTX 4080 12GB pictures is because they originally rendered them as "RTX 4070" and Nvidia blindsided them.

[machinimaaquinix]

These cards need to start being sold in the home appliance sections of big box stores. The power and heat management are gaining ground on small cooking appliances.

[discoRyne]

6:35 That dev literally went back ~10 years and found an ancient Stackoverflow technique to rape mouse wheel events with jQuery and control video playback via parallax scrolling jank.

Incredible. Counting my blessings as a front-end developer. We are a special people.

[NocturnalJin]

Inno3D isn't just "brutal", they're "201% committed". That's impressive.

[thetrainkid]

Props to Steve for not completely losing his sanity with these things

[zunk]

The more I hear of the 4000 series the more I'm excited for the AMD cards

[craiggriffin]

Your reviews are truly a jift to the gaming world.

[tech-daddy]

This escalated quickly on so many levels. 4 slots and beyond, Bionic Shark Fans, Dark Obelisk support sticks and 4x8-pin Power adapters. God help us.

[Pyroteq]

We're officially at the point where the ATX standard now needs to apply to graphics cards and we should screw the graphics card into the chassis and then have the motherboard plug into the graphics cards PCIe slot.

[DubbyMoodz]

This was truly a masterpiece, one for the Internet records. The only thing missing is the upcoming Yeston "Waifu" GPU line-up:
RTX 4070 "Juggernaut's Juggies of Joy" using a Dual Antimatter Interdimensional support stick.
RTX 4080 "The Thicc Thighs of Terror" featuring a truly inspiring Obelisk of Manhood support stick.
RTX 4090 " Kahuna's Kryptonite" using the Stick of Enchanted Anti-Gravity to support the massive weight and contain the dark power of the Kahunas from transforming into a supermassive black hole.

[WhiteWolf]

LOL, marketing for these brands feels like they're targeting 13 year olds on Xbox Live, circa 2005.

It's absolutely hilarious.

[idiocracy]

I'm impressed at how little i care about the 4000 series. Well done nvidia.

[Frankfurtdabezzzt]

You can really feel Steve's will to live fading over the course of this video

[umeng]

EVGA looking smarter and smarter every day since the 40 series announcement.

[SuperWolfman]

Yugi: "Dark Magician Suprim! Use *Absolute Dark Power* Attack!"
Kaiba: "I activate my trap card! *Dark Obelisk* holds your attack!"
Yugi: "Big Mistake Kaiba! My Night Baron uses his special effect *Midnight Kaleidoscope* to absorb your trap card for me to use later!"
Kaiba: "NO!!"

[jimmyjimjim]

You know, back in the pascal days, i thought that "zotac arctic storm" and "palit super jetstream" were absurd names for graphics cards. Now we have serious "night baron" and "midnight kaleidoscope" cards with bionic shark fans supported by dark obelisks and anti-gravity that give me 905, 637 square millimeters of absolute dark power and i dont know if i want to laugh or faint... great vid though!

[knny]

NVidia: "We need you to rebrand your RTX 4070s as RTX 4080 12GB"

_EVGA has left the chat._