Why Perception MATTERS When It Comes to Customer Service

If you want to attract more customers, increase revenue, improve team member performance, and stay at the top of your industry… you need to keep innovating when it comes to customer service.​

​That’s because customer expectations are always changing… and you can only stay ahead of them if you get creative. That means generating a steady stream of new ideas for improving customer experience – and consistently implementing them​

​And the most important part of your service improvement process? You need to keep trying new ideas!​

​Here’s why: Not every new idea will work out like you hope. But some will. And some will work far better than you could have imagined. But to find the amazing innovations – the ones that earn your organization more attention, more customers, and more loyalty – you have to be persistent.​

​Watch the video below to see how a little persistence allowed Changi International Airport to turn a dreaded process and into a delightful experience.​

#customerservice #customerexperience #customer #businessgrowth #businessideas

Ron Kaufman is an expert in Leadership Training, developing Customer Experience, and Customer Service Culture. He is also a renowned Keynote Speaker and New York Times Bestselling Author for the book “UPLIFTING SERVICE".

Ron and his team deliver powerful insights and global best practices, enabling organizations to gain a sustainable competitive advantage through service excellence. The methodology developed by Ron over decades includes a proven architecture of service principles, leadership rules, and internal service culture that apply across all industries and cultures.

For decades Ron has been leading a business consultancy that helps companies on every continent build a positive culture of uplifting service to deliver real business results. He focuses on creating productive, uplifting service experiences to inspire your customers, energize your team, and transform your service game.

Notably, Ron has uplifted teams at Google, Harvard Business School, Singapore Airlines, Changi Airport, General Motors, Johnson & Johnson, Coca-Cola, Marina Bay Sands, LUX* Resorts, Microsoft, PWC, FedEx, BMW, Adecco, American Express, JP Morgan, and more.

Stay in touch with Ron on social media!