What's the Point of a Personal Brand

Karen Leland answers this and more questions on my new podcast.

What's the Point of a Personal Brand? -
"So I think often when we talk about a personal brand, we think of it as something. Selfish, right? That's just for us and our own, how we seem in the world. But my experience is that a personal brand, if it's strong as you, as a leader, whether you're the leader of a small business or the leader of a team within a Fortune 500 company, or you're the leader of a you know, a growing, a growing mid-cap company. Having a personal brand is the way, one of the ways that you express your leadership. And so I think that for me, I also realized that the experiences people have in their life shape their personal brands to a certain degree. And so you can use those personal experiences to shape your life in a way or to shape your personal brand in a way that's either positive or negative, hopefully positive."

This is just an excerpt—Listen to the full episode here:

Visit the podcast page to learn more:

Karen is the president of Sterling Marketing Group, a branding and marketing strategy and implementation firm.

Karen is also the author of the book “The Brand Mapping Strategy”.
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#branding #personalbranding #business