What is a KPI? Marketing KPIs explained so you know what to measure

Getting started with your KPIs? Want to learn all about marketing KPIs and understand what you need to measure? This short video is perfect for quickly understanding exactly what KPIs you need to think bout measuring to get the most out of your marketing activity.

KPI definition = Key Performance Indicators

If you're running any marketing activity at all, you need to be tracking certain things to know if it is working well. Different activity needs different tracking, and different stakeholders require different information.

Top 20 B2B Marketing KPIs:
Website traffic
Organic click-through rate
Conversions per activity
Landing page conversion rate
Conversions by content
Form conversion rate
Visitor-to-lead conversion by source
Email sign-ups
Leads
Source of leads
Lead quality
Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs) conversion rate
Performance of qualified leads
Sales pipeline velocity
Sales close rate
Return on investment (ROI)
Monthly recurring revenue
Customer satisfaction
Customer acquisition cost (CAC)
Customer lifetime value (LTV)