What is a KPI? Advertising and Marketing KPIs Explained For Beginners

What is a KPI? What are KPIs? KPI stands for Key Performance Indicator. KPIs are measured during your Marketing and Advertising efforts to monitor your performance. Key Performance Indicators refer to values that you can quantify and accurately measure. You can measure Key Performance Indicators for anything when it relates to yourself in your personal life or for business.

KPI Definition: A value that you can accurately measure to show progress.

How to Track Advertising and Marketing KPIs?:
- Track 1 major KPI beyond revenue and costs
- Use monthly or quarterly data
- Use the same data so your KPIs are accurate
- Understand factors that lead to growth or decline
- Use KPI data for future marketing strategies

What is your main Marketing KPI?:
- Revenue & Profit
- Customer Lifetime Value
- Phone Calls
- Contacts
- Sales
- Social Media Following
- Total Website Traffic
- Appointment Bookings
- Downloads
- Cost Per Lead/Sale
- Organic Traffic
- Social Traffic

Key Performance Indicators Example 1:
A Dentistry is running ads to drive more monthly leads including phone calls, appointment bookings, and contact form sends.
What is the KPI?
The KPI is leads per month.

Key Performance Indicators Example 2:
A marathon runner is training by running 10 miles every other day for 2 weeks. The runner wants to beat their running pace of 10 minutes/mile. What is the KPI?
The KPI is running pace.

[peekaboo]

Your explanations and examples were easier for me to understand, thanks, man!

[nurcreationsllc]

Thank you I finally understand, well explained. Simple straightforward

[stephanieritchey]

Thank you for making this so clear and easy to understand!

[arid]

Clear and concise. Thank you. Sending love from South Africa

[joyjohn]

Thank you so much for this video, it's very straightforward and easy. Clarified a lot of things for me

[tanya]

Well and simply explained! Thx a lot 👍

[georgebisacre]

Good and clear information To me it is to break theory to practice!

[imedkhelifa]

Genuinely easy and simple to understand! Thank you bro

[gloriawhitford]

Thank you for sharing. Besides the important information - a pleasant voice to listen to. 🙂

[adeyinkaadelusi]

Thank you so much for this explanation.

[nadabakry]

thank you i have a better understanding now

[abdulhasibmasri]

Very good description under the video! That's very helpful. LIKE

[latoya]

This was so easy to understand. Thx. Quick question, do you have any formulas you use to track your KPI’s?

[s.roobel]

Thank you very much. Would you mind adding a template you prefer?

[karendinan]

Does Google Analytics or Google Insights give KPI results?

[ciai]

What are the names of the softwares that are most used in marketing, retail.

[TheDataAnalystsGuide]

Such simple and clear explaination .Thanks!!