Sync Essentials You NEED To Know with the CEO of Crucial Music & Live Music Review

For our very first event of 2024 we're very excited to have none other than the CEO and founder of Crucial Music, Tanvi Patel! Crucial Music is an artist-friendly company dedicated to placing your music in blockbuster films, Emmy winning shows, and big brand spots. Since 2006, Crucial Music has been connecting talented artists with the most successful and visionary music supervisors in TV, film, and advertising.

Join us as we dig into the essential things you need to know about the sync business with an industry professional and hear Tanvi review some of our members' music live.


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Connect with The Sync Hole admins:

Terrell Burt:

Andrew Jordan:

Mark Himley:

[cloudsandthorns]

Tanvi is amazing! She's gotten me some great syncs over the years. There's one HUGE sync where she really had to work hard to get all the logistics (which there was a truly unusual amount) to fall in place. I am ever thankful for the incredible work she did and how it truly changed mine and my family's life. She's the best!

[Ahmad-Mounir]

I've been with CM for 4 years now and they are the most friendly people I've worked with. I just got my first placement with them this year. Sync business is an insanely long game.

[GuildOfTheBlackCrow]

Just checked their site. the Want to join as an artist' page doesn't exist.

[UnlimitedVibesx]

Tanvi is one of the greatest Music Professionals of all time & really has a genuine passion for music. Great company

[stevenochan]

what an amazing episode!! So glad to have discovered y'all today. Keep up the great work and all the best. Great also to have Tanvi reviewing the submissions during the call. Super refreshing.

[gaensebluemchentontraeger]

That´s a great in interview with Tanvi. Watched it from beginning to end. I have some pitches at Crucial Music and also one placement. However, it´s pretty tough to wait 3 months until your submission will be checked...Can you name some other cool libraries that in your opinion come close to Crucial Music? I rather compose melancholic songs than music for ads etc. Sugeestions would be highly appreciated. Thank you! Regards, Uli

[marcuschisolm]

6:24 the past tense of copyright, is copyrighted, not copy “written”. Written is the past tense of write.
Love the channel tho!

[taoloveu]

I wonder about A.I.
How can anything A.I. generates be used if we don't know what certain companies data sources are.

[scottrap]

Regarding the topic of using samples, just wanted to confirm. I use all of the virtual instruments built into Logic Pro that are clearly samples but I’m creating something entirely new with them. Hopefully Crucial and other sync companies would accept my material in this scenario?

[tylermiles]

This is great! Thank you. I have a question about the sample issue. I don't use samples, EXCEPT for virtual instruments. I build everything from scratch musically, EXCEPT for the usage of virtual instruments. I usually run with Logic Pro X and I only use stock plug-ins. I don't recreate anyone's work unless I list it as a cover professionally. Putting the covers aside, all of my tracks are original vocally, lyrically, and compositionally. I make the beat, I write the lyrics, I perform the tracks, I mix and master. Sorry for my redundancies in this post. I want to know, given my explanation, will I have any issues with me submitting my work to these libraries? I am sure I'm in the clear, but I want to make sure. Also, how do I combat a rejection if a company mistakenly rejects my music because they "think" it's sampled, which I don't think they will? Any help clarifying this would be helpful. Thanks in advance.

[dafingaz]

Great chat! Missed the live, but if Tanvi happens to be here: Should we register a song with our PRO if it's a cover?

[djohnsonmusic]

Has anyone made a list of libraries that have outrightly said they won't accept AI music?

[GO-lhrt]

36:45 anyone using Ai to create anything is a straight up grifter.