The Secret Story Behind The Starbucks Logo

After several iterations of the logo, one slight change brought us the image that millions of people see every day.

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[ameerahdryden]

Am I the only one who got an ominous feeling from looking at this sign I think it's evil

[Charm.ng]

I can’t never unsee how uneven it is now

[brockbaby]

Their logo is a Siren, a dangerous creature that lures men to their deaths. I'll stick with Ronald McDonald. He's happy and loves everyone!

[Psh-kyny]

Why doese every movie, every music video even food and snacks has the creapy star symbol.. could anyone answer ?

[kyawzayya]

I barely even noticed and thought it was the same all the time XD
But I can understand designers sensitiveness.

[Ratalala]

Looks like vapors coming from a coffee to me and a clepsydra saying time to pour a Starbucks in to you 👀

[MatthewVideoProduction]

I like Starbucks, but the symbol still creepy.

[BiancaKing-ithe]

Thank you so much for helping cause at first I didn't get why they put her face on the cup and why the called the store Starbucks

[easypianobeautifulmusic]

0:28 I saw no eyes on the siren. Only eyebrows!😱 The siren doesn't have eyes! For me it's creepy.😨😱😵

[janaalrashidi]

my mom and dad and brother say that sirens are not real and the whole video is also fake but I believe their evil

[kylelewis]

Starbucks take a dump after you drink me should be the saying

[ibffontdetegrat]

The modern Starbucks mermaid logo is rated PG compared to X rated

[Itzledge]

I thought you where gonna talk about the real and dark secret that they hide from us

[varadero]

And both legs spread apart but you guy crop that part with her Veejaijai exposed wide open

[ShinkuGouki]

The siren is a story of Mermaids luring men into death.
Pretty much describes the business.

[EJAXK]

So this has nothing to do with making mermaid porn?

[coolboi]

Before I clicked on the video it looks so weird so I was expecting some gross thing behind the reason of the Starbucks logo.If he Wasnt going to say something disturbing then why in the world did he put that on the video

[sarahoconnor]

Now flip the cup upsidedown and tell us the meaning

[urbestcathere]

Look in her eye and you will see something!!!

[indonmalaun]

i like mineral water than this fucking water..