'Outcome Based Selling' vs. 'What I'll Be Doing to Get the Outcome'

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Learn how to sell your services based on the outcome (and not deliverables). In this video, you'll find out how to apply outcome based thinking to your sales interviews—and what to include in your project proposals.

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Brilliant! THANK YOU! A fab video and certainly extremely valuable advice! Cheers!

nikkicross
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Would love to see a sample proposal as described. Do you provide one somewhere?

deplatt
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Great Video. This is something that I'm dealing with at this moment. About selling "tangible & intangible" outcome I'm wondering how sucess is usually measured? Let's say I redesign a website for a new client, the main goal is to "increase reputation", after the redesign how can I (or maybe the client also) know that we hit the desired goals? From the other side, if it is something tangible, like - with this new website redesign, I'm selling the outcome of "increased revenue by 10%" or "increased sales by 20%", how can I suppose that there will be that exact amount of sales or revenue? What happens if we do not achieve the desired/promised outcome in a period of time? Would love to hear your approach and thoughts on this? Thanks in Advance. #askjonathan

antoniostojceski
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Someday soon I will send you and Rochelle Moulton a thank you note On my value based software company.

hciperson