Google Ads Tutorial 2020 - Step-By-Step Google AdWords Tutorial for Search Campaigns

Check out my Google Ads Tutorial for 2020. It is a Google AdWords Tutorial for beginners for 2020 where I show search campaign creation. I will go through the entire process including creating your first Google Ads account, setting up conversion tracking, linking your Google Ads and Google Analytics accounts, and then, of course, going through the process of creating a successful Google Ads campaign. It can be challenging when you are just getting started with PPC Advertising and Search Engine Marketing, and Google runs the largest advertising channel and advertising network. You can run your search ads and only pay when people click on your ads after targeting a keyword in Google. I will show you the step-by-step process to target keywords and drive relevant traffic back to your website that converts into sales and leads.

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Video Description:

Some of the things we cover in the video include Google Ads conversion tracking, creating a search campaign, connected and linking your Google Analytics account, creating expanded text ads, targeting keywords, keyword match types, google ads bid strategies, location targeting, driving sales and leads, creating ad groups, driving traffic to landing pages, Google Ads best practices, and more. In addition, we show how to use the Google Keyword Planner so you can do Google Ads keyword research as well.

We start by signing in to our Google Ads account. Once conversion tracking is implemented, we will create our campaign. I recommend linking your Google Analytics account, creating Goals in Google Analytics, and importing Goals as conversions into Google Ads. You can also use Conversion Action Sets if you have multiple conversions you would like to optimize for.

We will create our campaign, and I recommend using Sales or Leads as your main goal. Then, you want to choose to use a Search campaign, drive Website Visits, and you can enter your website and click continue. Next, you will want to name your campaign, include the Google Search Network and Google Search Partners, and make sure you Exclude the Google Display Network. Your Google Display Network Ads campaigns should be completely separate from your Google AdWords search campaigns. That's one thing I'd like to stress during this Google AdWords tutorial because it will help you drive great results.

Then, you need to set-up location targeting. You can set-up Start dates and End dates if your Google Ads campaign will only run for a limited period of time. Next, you want to set-up your Language Targeting. After that, you can implement Remarketing Lists for Search Ads, in which you add Audiences to your campaign. You can implement In-Market audiences and Remarketing audiences as well. Next, you want to set your daily budget.

Bidding strategies in Google Ads are vital, and I recommend using Manual CPC with Enhanced CPC, Target CPA, Target ROAS, Maximize Conversions, or Maximize Conversion Value for the best results. After that, you can choose your Conversions for your campaign, set an Ad Schedule, and set an Ad Rotation if you would like.

After that, you need to create your Ad Extensions, which includes Sitelink Extensions, Callout Extensions, Call Extensions, Location Extensions, Structured Snippets, and more.

When you have your Ad Extensions created for your campaign, it's time to create your Google Ads Ad Groups. You should organize your Google Ads Ad Groups based on different themes and by the landing pages where you are sending traffic. In addition, you can use different keyword match types including broad match modified, phrase match, and exact match keywords. For this video, I used phrase match keywords.

Once you have your Ad Groups creating, it's time to create your ads. You can create multiple Expanded Text Ads in each Ad Group and a Responsive Search Ad as well. You want your ads to closely match your targeted keywords and you want to fill out your headlines and description lines to keep your advertisements as relevant as possible. Over time, Google Ads will serve your top-performing advertisements.

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[sdpkiran]

13:24
- Create Search Campaign
20:25
- Bid Strategies
32:02
- Creating Ad groups
42:09 - Keyword Match types

[benjaminbarros]

I’ve watched thousands of tutorial about how to creat a google ad campaign, and this is by far the most complete an valuable of all of them. It’s amazing the amount of value and knowledge you are sharing here. Keep it up!

[hello]

I can't stress enough the values that you consistently put out my man! Keep up the great work. Thank you.

[Surfsideppc]

Please let me know if you have any questions about my Google Ads Tutorial. This is part 1 and I will show part 2 after I run this campaign for about 30 days. Thanks for watching my video!

[sameermujawar]

I saw so other tutorials in my native language (Hindi) but this is the one of the best tutorials I have ever seen.

[orizon]

I learned more useful things with only 20 minutes of video than all the videos on youtube. Well, I'll take the video back! Thank you very much for this content that brings real value!

[rajendranselvaraj]

One of the best video of search campaigns for beginners. really awesome.

[muhammadusmanriaz]

Pure Practical Hands On Experience Bro. No Rubbish Or bullshit Content. Less Talking More Practical. Complete, Price & to The Point. The Content Worth The Time Watching, Learning & Implementing. Beginner To Advance Complete Tutorial. The Best of All on Youtube. Really Impressed By Sharing All This Pro Knowledge For Free..Keep Up The Good Work Mate. God Bless You.

[Gabby]

Thanks for this video! About 1 week since I started watching different videos you put out and I have successfully launched my campaign. Epic videos here, grateful.

[EhtYlno]

I like the no-nonsense, simplified approach to your video. It doesn't bore viewers with basic fluff and definitions that we already know. You cut to the chase and tell us exactly what needs doing - and that is why you've earned a like and a subscribe.

[cheryltheseira]

I recently obtained the Google Search Ads Certification and was still a little puzzled about certain configurations (especially bidding) but after watching your tutorial I've learnt 10 folds and feel more confident in setting up my first campaign. Still lots to learn but will keep watching your tutes :)

[Ffphillip]

This was an epic tutorial. Seriously, the best one I've seen. I've spent so much time trying to find tutorials that can educate me on the principles of google ads, your video came in the nick of time. Awesome content my friend.

[SimilarFrequencies]

Thank You for all of your tutorials, your time and you! I just finished my first Google Ad Search Campaign.... it’s been several days that I’ve been tuned in to your videos. I tried my best to follow instructions from installing tags to ads.
💚🕊

[abdelfettahbouhnid]

a heart felt THANK YOU for you..normally i do not comment content but your content is AMAZING ! the way you explain is OUTSTANDING ! i Also "SUBSRIBED"..Thank you Again.

[sarahbarker]

This was a really great training! Thank you for putting so much time into this.

[kristinaingersoll]

You are a god send! These videos have helped me immensely and really helped take some of that initial "fear" out of beginning a campaign. Thank you!

[laissezfairez]

You are the best Guru.. everything you teach is the most comprehensive one in that subject

[YasirKhan-ngzv]

to the point, no bullshit.. You are the MAN!!!

[pratiklalwani]

Thank you for sharing this complete tutorial. Worth watching

[chinacountrylife]

thank you so much! is this mostly the same with your other video '
Google Ads Search Campaign Tutorial - How to Create Successful Search Campaigns', or different? does it add value to watch both?
thank you!