Google AdWords Tutorial: How to Run Google Ads

Google Ads Tutorial Step-by-Step Adwords.

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This video will show you, step by step, how to run ads on Google in 2020 - and don’t worry, it will be explained so simply that anyone with an Internet connection can do it.

Google Ads (formerly Google AdWords) is a marketplace where businesses pay to have their product listing, service offerings, video content, or mobile applications rank at the top of a search results page based on keywords.
Why advertise on Google? While, according to a study, the average return on investment of Google Ads is 200%. In other words, business owners earn 2 dollars for every dollar they spend on Google Ads.

Let’s face it. Google Ads can feel intimidating, so in this video I’ll walk you through the basics and define complex-sounding buzzwords that often scare away would-be-digital marketers, such as SEM, PPC, CPC, conversion rates and optimization.

After that, I’ll show you how to create your first Google Channel account. Then I’ll show you how to create your first Google Shopping Ad, and Google Search Ad with ease.

This tutorial will show you the 6 steps to creating your first Google Ad:
00:00 Google Ads for beginners
01:23 Google Ads Benefits
01:53 Google Ads Basics
04:30 How To Set Up Your Google Ads Account
05:30 How To Set Up a Google Shopping Ad Campaign
11:52 Keyword Research
14:21 How To Set Up Google Search Campaigns

-- RESOURCES --
► Google Ads for Ecommerce:
► Google Ads conversion tracking:

[morganlilly]

So much value and I'm only halfway through! LOVE IT!

[boostmyemail]

Solid overview of ads! Good to get an overview like this and then best to just get started! I've noticed a lot of times there's just a bunch of trouble shooting and testing until you get things just right. Simply the cost of the education an experience :)

[scavengerstate]

Awesome video. Before this I felt completely lost with Google Ads

[majodrago]

Great video! So clear and helpful. Thanks Tyler!

[mortenmedgyesi]

Best Google ads video I have watched so far!

[Unityframe]

Watched this vid 3x over. So much good info

[beautifulcrazy]

Oh thank you so much. The internet is a minefield. Nobody has broken it down like this. Not all of us have the capacity for the digital marketing world.

[iwillmakeyoulaugh]

Thank you you for this information I could love to get more information on how to be successful

[dobromirhristov]

Great video and very helpful information! Would you recommend for example if you have a website with more than one product what's best if you want to advertise all of your products, should you build separate search campaigns for each product and use the ad groups to make different ads for a certain product within this one campaign or use the ad groups as you can put a different product in each ad group, so you can include all of your products in one campaign? Thank you!

[MrRawUK]

Does this only work with Shopify? What about Wordpress with Woocommenrce?

[andrewpilato]

Awesome video man, very informational

[MohdReezamMohamed]

Great video. Alot of value!.. can we have video on you tube ads?

[morganlilly]

Hi! I'm back after letting my ads run for 1 week. So I'm starting to get sales from the Shopping Campaign but it's averaging about $26 per sale. My product is $39 so that's not really a great cost per sale/ROI. Again I know it's only been a week but in your experience does the cost per acquisition tend to decrease over time as Google "learns" your audience?

It's also come to my attention that there's no incentive for advertising platforms like Google or Facebook to get you a sale for, say, $15 rather than $26. If we get a sale for $26 it's actually better for them which makes me wonder if there's some way to let Google know that I will not pay more than $15 or so for a sale. Is there a way to let them know my target cost per purchase with the shopping campaigns??

[musicbeats]

this is a great video but can you make a video specially for Youtube ads

[morganlilly]

Also... Once I got to the "set up ad group" section, it was already full of recommended keywords/phrases! Like 10 of them already typed in there. I'm guessing I should just go with these and use what Google suggested?

[eleanorbradberry]

is it possible to run ads on a page in social media? networks? or still create a website?

[omaralejandro]

Great video!!! Thanks Tyler! I have a question. After creating the campaign, is it needed to create another retargeting campaign or google does that on its own?

[zhoshuahall]

and what is the basis for forecasting the advertising budget and the result?

[benjaminadderiy]

can I rely on the needs of customers in my store for advertising on the Internet?

[godmicgames]

How do I run ads as a freelancer? Would I use my own Google ads account or would I make one with the client?