Peter Can't Believe A Pyramid Scheme Business Model's Being Pitched | Dragons' Den

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Next into The Den - Paul Lobo and Barry Ritchie pitching their 'Air Oasis' water purifier that caused a huge stir-up. Barry claimed that their goal is to change the way water is produced. Ex-salesman of 'Kirby Vacuums' dripped in sweat throughout this unusual Den pitch...

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The water tastes bad because it's sucking Barry's sweat straight out of the air

petertyldesley
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HIs forehead made more water than his machine.

marks
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It's a dehumidifier. It probably tasted weird because Barry's brow sweat was being condensated inside the machine

MattitudePlays
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Number one rule of a pyramid scheme/multi-level marketing (MLM) is to never admit that it's a pyramid scheme/MLM.

vickilouise
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Plot twist: His forehead is actually the machine that makes water out of air

feliciariego
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"It's not a pyramid scheme it's a triangle of opportunity."

dc
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james is actually trying to make paul realize that he's being used by barry 😭 but paul doesn't get it and getting defensive instead

honeydew
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Barry’s taken the “1% inspiration 99% perspiration” motto a bit too literally 😓 😓😓

CAC
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"...and this is our water." Holds up a glass of piss.

chattycathydoll
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What I expected at some point : "Of course it tastes terrible, we poisoned it, now the antidote is £1M per person, you have 5 minutes to decide."

ethancampbell
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8:14 Barry's facial expression after saying that absolute gem says everything about his character; a shameless salesman who loves the sound of his own voice.

johnfromwales
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When Deborah said “it’s a pyramid scheme” Barry just smiled and nodded 😂🤦🏻‍♀️

MicheleELL
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I can't believe he actually said the word PYRAMID, imagine being this daft

sunna
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I was baffled when he said "Multi level pyramid direct marketing" with such confidence.

Warsrecker
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I had a Kirby salesman come to my home and I foolishly let him in. He started off flattering me, my home, rtc and then became heavy-handed. I asked him to leave and he became worse, insulting my home's cleanliness, acting like he was a victim, etc. I stood up for myselfcand got him out. I hated it!

mooglerae
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6:12 The part that I find golden isn’t him admitting to “good ol’ pyramid multilevel direct marketing” but the guys exasperate reaction to it immediately afterwards

carlireland
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I once had an ice cube company which was doing really well. We went into liquidation in the summer. Wasn't cool.

MeditationalState
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“You are talking about a pyramid selling scheme”
*nods head enthusiastically*

ajbatsche
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Quick trick tip: notice during the electric test to show the differences in the waters, only one side was smoking when they took it out the of the cups. That side was the "dirty water." That smoke is coming from the coating they sprayed to make it seem dirty.

southernspartan
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Everything about this clip is wild. The confidence with which Barry outs himself to the wild and elaborate excuses for the taste of the water.

kid