Identify Your B2B Website Visitors with HappierLeads

Let's be honest. 99% of your traffic goes to your B2B website and doesn't covert. They don't fill out a form, request a demo, or sign up for your newsletter. Sigh.

Behold HappierLeads.

Not sure how these guys do it, but it's kind of scary how they're able to identify companies and get this, even visitors working remote that visit your website without converting.

I just started getting familiar with this tool and I'm sure there are lots out there, however, I wanted to share with you some B2B marketing automation ideas that struck me that can be useful to your sales org.

I use Happier Leads and it is a great tool but it missed one thing that is capital for been able to exploit the data directly from the dashboard : Filter leads by visited or not visited pages. Because this basic functionality is still missing, I have to use multiple code to sort my traffic ( using differentiates code depending of pages ). That solution is not easy to set and not perfect but that the only one a was able to find.